Higher Logic

AUGUST 9, 2018

Higher Logic staff trained SNMMI staff to strategically use tools like member personas, sample messaging, compound targeting, marketing automation, and data tracking to communicate with lapsed members. 2 additional renewals came from other member types. Kaitlin Solomon, Senior Manager of Member Engagement at SNMMI.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Reid All About it

JUNE 11, 2021

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Are there any new things to communicate in your contract?

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Please help our community by taking the time to participate or forwarding it to a colleague on your association’s membership team. I’ve used data from Marketing General Inc.’s

Survey 256

Survey Project Strategy Education 256

MemberClicks

AUGUST 1, 2023

Include key highlights like: Your mission and vision Your ideal member profile Financial plan including funding requests Your competitive advantage Products and Services – Your products and services section communicates how you’re serving your unique audience, as well as how you plan to meet their needs and support their goals.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Reid All About it

AUGUST 21, 2020

The report also includes a sample virtual event prospectus to give you additional ideas. Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement.

millennials 307

millennials Montana Class Education 307

Reid All About it

MAY 19, 2023

She talked about elevating engagement, including what’s going on in members’ heads during the six stages of member engagement. Hear about the “why” behind unified communications (UC), key features and benefits as well as the top considerations when selecting a UCaaS or collaboration platform. More info/register.

Strategy 195

Strategy Content Leadership Email Marketing 195

MemberClicks

SEPTEMBER 21, 2022

For you, renewed members takes up less time and resources because they’re already onboarded while paying the same dues fee. This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. Give members something to anticipate.

Process 52

Process Strategy Tips Discount 52