Content Related Topics 
Eric Lanke
JUNE 10, 2019
Whenever this happens, I usually find myself asking if the speaker in question really understands her own content, or the audience she is speaking to. Even though you've told them Y is impractical in your space, it's so practical in theirs that they won't be able to abandon it.
Eric Lanke
MAY 20, 2019
There's a lot of good content up there, most of it intended for our members. Why do you care if you can, for more money, reach more people? Why wouldn’t it make more sense to reach the right people instead? I agree entirely. Here's a specific case in point. My association has a website. Those pages aren't really for our members.
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Eric Lanke
MAY 30, 2016
In this mindset the staff often loses track of the thing that matters most within those services--the content and its relevance to the member. What they care about is the content that those vehicles are delivering--a commodity that is very difficult for a staff that has developed a non-intersecting culture to define and deliver.
Eric Lanke
SEPTEMBER 9, 2019
That, increasingly, is where my creative spirit wants to go, and, lately, it feels like I've been battling my own obligation to provide relevant Monday content. If you've been a loyal reader of this blog, what can I say, other than 'thank you'?
Eric Lanke
JANUARY 14, 2019
The point is, if the objective is to give people more "work-life balance," there are more ways to do that than cramming the content of a three-day meeting into one. Or (depending on the weather) sit in the sun with a good book. Very occasionally, I'll even take a nap.
Eric Lanke
FEBRUARY 8, 2016
The result is bits and pieces of information are stored in a range of places without a good way to find content after a project is complete. stored in a range of places without a good way to find content" is a real problem. Additionally, because tools are not standardized, staff have no where to turn when they run into issues.
Eric Lanke
AUGUST 5, 2019
As an avid podcast listener, I already had some ideas about how such a "show" could be packaged and delivered, but still what followed the initial idea was about six months of planning, developing, branding, rehearsing, recording, and packaging.
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