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Association Brain Food: 5.24.24

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In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. They start by reviewing the benefits of a well-crafted print magazine—in case you need to make a case to your leadership team.

LMS 244
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Association Brain Food: 3.24.23

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WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Quick hits Can AI write thought leadership content for you? Women in the workplace. Member onboarding.

Revenue 227
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Association Brain Food: 3.17.23

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But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. shares 15 ways to improve your newsletter content and delivery. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Chapter habits. But do you?

Revenue 205
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Association Brain Food Weekly: 11.16.18

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Some quick hits before we get to this week’s list of free webinars: Thought leadership is an overused buzzword but it’s also a highly effective marketing strategy. Characteristics of top-performing B2B content marketers. Review steps that will help you develop compelling content that supports your organizations’ mission and goals.

DC 235
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Association Brain Food Weekly: 10.16.20

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Content audit. If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Loren Edelstein, Vice President and Content Director, Northstar Meetings Group. More info/register.

Indiana 221
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Association Brain Food Weekly: 9.17.21

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Bruce Rosenthal and Jeffrey Schottland advise associations to offer exclusive content and lead generation opportunities to sponsors. They describe how the American Public Transportation Association’s Knowledge Hub delivers sponsored educational content to members. Content distribution: everything you need to know right now.

Content 195
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Association Brain Food: 3.8.24

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Learn about new types of digital experiences to try, delivering fresh content formats across the funnel, the next phase of live, on-demand and hybrid events, and opportunities to improve personalization and sales conversion. Host: Content Marketing Institute Speakers: Andy Crestodina, Co-Founder & CMO, Orbit Media Zack Kadish, Sr.