Association Analytics

AUGUST 14, 2023

If your association caters to healthcare, law, finance, or other industries, start brainstorming about how your members can use AI to create content and make better decisions faster. Ideally, you’ll want to keep track of the output you’re getting so that you can continue to improve your prompt engineering strategy and future prompts.

San Diego 317

San Diego Las Vegas Seattle North Carolina 317

Reid All About it

JANUARY 15, 2021

Content/education strategy. In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. Inclusive leadership. Association learning landscape.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

NOVEMBER 27, 2020

They suggest strategies for making the case for investing in online learning programs. He also spoke about the discussions about race and leadership on the Texts to Table podcast (another must-subscribe) that Shawn co-hosts with three other Black association leaders. Prepare Your Event strategy for 2021. CEO pandemic insights.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Reid All About it

JANUARY 8, 2021

Content curation tips and examples to fill your editorial calendar. Jodi Harris, Content Marketing Institute ). For associations, a great search experience is critical because of the amount of content that they have, usually across multiple websites and web platforms. Host: Event Leadership Institute. Ann Handley ).

Las Vegas 370

Las Vegas Case Study Conference LMS 370

Reid All About it

FEBRUARY 19, 2021

Board strategy. Conference content. Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. Membership recruitment. Fri 2/19 at 3:45 p.m.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

OCTOBER 12, 2018

How to explain content marketing to anyone. Content Marketing Institute ). If you host webinars, check out these two next Wednesday: “10 Ways to Extend the Reach of Your Webinar Content” and “How to Become a Superstar Webinar Presenter.” John Sigmon, founder and CEO, Sigmon Leadership Solutions. New Yorker ).

DC 170

DC Las Vegas Washington Review 170

Velvet Chainsaw

FEBRUARY 28, 2012

Using Events As Content Marketing. Here is the slide deck from my recent presentation at Event Solutions’ Idea Factory 2012 in Las Vegas. Possible Event Content Marketing Business Goals. What type of goals might your clients have when considering a face to face event as a content marketing strategy?

Las Vegas 40

Las Vegas Content Marketing Social Media 40