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JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Creating visual content. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance. Location: Washington DC.

Video 285

Video Washington Social Media DC 285

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OCTOBER 27, 2023

Nate Silver talking about the troubling journalistic standards lately at the NY Times, Washington Post, BBC, AP, and other legacy media outlets) You never grow old at the table Skip down to the list of free educational events if you prefer takeout. (Marc Zao-Sanders, Harvard Business Review ) It’s easy to screw up on breaking news.

LMS 256

LMS North Carolina Recruiting Recruitment 256

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SEPTEMBER 15, 2023

Behind the Scenes: How We Built a Webinar Using ChatGPT Learn how AI can be used to ideate webinar topics, build the abstract, and write the content outline and script. Consultants In Person Meet Up for DC/MD/VA (Washington DC) See agenda attachment in this ASAE Collaborate discussion. Location: Washington DC. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

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JANUARY 11, 2019

Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ). Learn new ways to deliver content, better ways to tell customer stories, turn one webinar into many, and build webinar channels. Presenter: Mark Bornstein, VP of Content Marketing, ON24. More info/register.

DC 275

DC Washington Learning Management System LMS 275

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NOVEMBER 27, 2020

Washington Post ). Host: ASAE Greater Washington / National Capital Community. Devin Lewis, CEM, CMP, Director of Regional Sales, Las Vegas Convention & Visitors Authority Washington DC Office. Inclusive Language: The Path to Respectful Content, Connections, & Companies. I love this guy. 1 CAE credit.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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JUNE 2, 2023

Someone who fills out a form to download content is NOT a lead. They’re interested in the content, that’s it. Instead, nurture them with related content. Host: Grip Speakers: Abi Cannons, Senior Product Marketing Manager, Grip Matt Coyne, Chief Content Creator, Waves Connects Panos Moutafis, CEO & Co-Founder, Zenus Inc.

Technology 195

Technology Chicago Education System 195

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MARCH 15, 2019

Years ago, my sister-in-law’s dad brought us to a place in Port Townsend, Washington where he said we’d have the best clam chowder of our lives. Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC). Locations: virtual and Washington DC. Location: Washington DC. Civil Eats ).

DC 150

DC Washington Denver Sacramento 150

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NOVEMBER 11, 2016

Since presidents are on everyone’s mind this week…I recently discovered the Washington Post’s podcast Presidential. Each episode is dedicated to a president starting with George Washington and ending with Donald Trump. Elisa Pratt, chief global member engagement officer, ASIS International. More info/register. Host: ON24.

Handbook 237

Handbook Washington eBook DC 237

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DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Location: Washington DC. More info/register. to 4:30 p.m. –

Strategy 272

Strategy Video Technology Innovation 272

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OCTOBER 6, 2023

Content marketing. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. Location: Washington DC. More info/register. More info/register. More info/register.

Revenue 256

Revenue Certificate Tools Innovation 256

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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Take away key criteria for selecting the right format for the right content. Meeting Your HR Needs in 2020 (Washington DC Idea Swap). Location: Washington DC. AMS) or networking & social engagement.

LMS 243

LMS Software Chicago Washington 243

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JUNE 28, 2019

Maybe you can get a member to open your email, but will they read it, or at least skim it, to the end? MemberSuite shares four tactics for improving email content and format that will make your emails more compelling and engaging. Kim Moutsos, Content Marketing Institute ). Location: Washington DC. CAE credits.

Washington 170

Washington DC LMS Education 170

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NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. Reaching “Best in World” Status for the Content You Need to Attract and Retain Members Learn how to shift from an article-first to a multimedia publishing organization.

Revenue 205

Revenue Content Chicago Leadership 205

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APRIL 19, 2019

The weekly list of free educational events and resources for the association community… If you haven’t already, you must read New Member Engagement Study , a collaboration between Kaiser Insights, Dynamic Benchmarking, 12 research partners and 160 association professionals. Location: Washington DC. Location: Washington DC.

DC 170

DC Washington Chicago LMS 170

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MAY 17, 2019

Solving with ACE: A Design Thinking Experience (Washington DC and virtual). Location: Washington DC and virtual. Ultimate Member Engagement: The Power of Data-Driven Decision Making. Three Reasons Why Associations Must Refocus Governing on the Future…and Three Ways (Washington DC Idea Swap). 1 CAE credit.

DC 170

DC Washington Social Media Revenue 170

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FEBRUARY 24, 2017

Members are requesting more mobile, nimble, personalized, and efficient engagements, similar to the experiences they have with the likes of Amazon and Netflix. Integrated systems allow you to collect and analyze data on all the content your members engage with, and deliver them personalized, highly-targeted messaging.

DC 153

DC Washington Raleigh Social Media 153

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FEBRUARY 24, 2017

Members are requesting more mobile, nimble, personalized, and efficient engagements, similar to the experiences they have with the likes of Amazon and Netflix. Integrated systems allow you to collect and analyze data on all the content your members engage with, and deliver them personalized, highly-targeted messaging.

DC 153

DC Washington Raleigh Social Media 153

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OCTOBER 20, 2017

Tue 10/24 at 8:30 a.m.* – Keeping Members Engaged (Association Coffee Talk – Alexandria VA). Do you have a plan in place to keep your members coming back to you – for content, peer networking and to take action? Chapter Roundtable in Washington DC. Location: Washington DC. Location: Washington DC.

DC 150

DC Washington Social Media Tools 150

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APRIL 23, 2021

Please read this Twitter thread from Irving Washington, CEO of the Online News Association, about burnout, especially if you’re a staff or volunteer leader. Content strategy. A content strategy can help you break down department silos and provide a framework for all the content coming out of your association.

Revenue 370

Revenue Strategy Content Education 370

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JULY 7, 2023

Check out the content lineup if you haven’t already. The list is long but includes competitive intelligence gathering and data analytics, collating information in different formats from content-heavy websites, session topic ideation, attendee engagement and personalization, and networking and matchmaking. 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

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JUNE 2, 2017

LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Location: Washington DC.

Raleigh 150

Raleigh Chicago DC Washington 150

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MARCH 22, 2019

Tue 3/26 at 8:30 a.m.* – Improving Member Engagement (Coffee Talk – Alexandria VA). Your focus is on your members and it can be challenging to compete for their time. Do you have a strategy to keep them coming back to you – for content, resources and to take action? Location: Washington DC. 1 CAE credit.

Arlington 170

Arlington DC Washington LMS 170

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MARCH 11, 2022

WBT Systems describes the barriers to virtual attendee attention and suggests solutions for keeping your attendees engaged. Member engagement. This time, he shares what conservation groups can teach associations about member engagement. Presenter: Ronja Francoeur, Member Engagement Specialist.

LMS 195

LMS Revenue Los Angeles Newsletter 195

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MAY 7, 2021

. – Backstage Pass: Producing Compelling Content that Drives Engagement. How do you create a cohesive content strategy and production plan that guarantees maximum engagement? Genevieve Borello, CAE, Senior Manager, Member Engagement, ACTFL. Presenters: Tonya Saunders, Principal, Washington Premier Group.

Technology 370

Technology St. Louis Strategy Products 370

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SEPTEMBER 18, 2020

Member engagement. At Associations Now , Lindsay Currie, CAE shares some low-cost ideas from for engaging and retaining members. I especially love the first one because members are craving that—heck, we all are. Hear about some major considerations for online engagement. More info/register.

Montana 350

Montana Certificate Conference Content 350

InternetAssociation

JUNE 26, 2020

Washington, DC – Internet Association Interim President & CEO Jon Berroya released the following statement on the introduction of the “Defund Executive Orders that Suppress Free Speech Act” by Rep. The law is fundamental to the operation of the internet as we know it.

CA 52

CA DC Washington Content 52

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APRIL 28, 2023

Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Mercury Creative Group explains why you should have an individual ideal buyer in mind when crafting marketing content—actually, this is a good idea when writing any content. Audience avatar.

DC 205

DC Recruiting Recruitment Washington 205

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MAY 3, 2019

Mapping the Journey to Long-Term Member Engagement. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members.

Tucson 262

Tucson Phoenix Products Tools 262

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SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Get all the juicy details on how they crafted a killer title, created engaging content, and promoted the webinar to the right audience. Location: Washington DC.

LMS 266

LMS Revenue Education Strategy 266

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MAY 5, 2023

Learn what common data challenges are present in the member experience and affect an association’s ability to provide an individual level of service and value, how to identify gaps in what you know about your members currently, and what insights you should be looking to capture today for better member engagement and action.

Chicago 205

Chicago Education Certificate Revenue 205

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JULY 8, 2016

– DC Lunch & Learn (Washington, DC). Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation. – How to Design Future-Friendly Content. Host: Gather Content.

DC 150

DC Certificate Washington Content 150

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JANUARY 29, 2021

This Washington Post recipe broils the eggplant slices instead of frying them, and cuts back on the cheese too. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level. – Member Engagement Begins With a Question (I.C.E. Digital Marketing Strategies for Ultimate Content Promotion.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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MAY 22, 2020

The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking.

Certificate 369

Certificate Revenue Conference North Carolina 369

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SEPTEMBER 29, 2023

The report offers much to digest about communication, member engagement, events, staffing, outsourcing, and more. The challenge lies in effectively repurposing this content to ensure you continue to extract value from your efforts. Location: Washington DC. Event design. Hear about ten (or more!) CAE credit.

Revenue 272

Revenue Innovation Education Tools 272

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MAY 26, 2023

Start building on our shared know-how in one of four break-out sessions focusing on: inclusive secretariats, inclusive member engagement, inclusive governance, or inclusive advocacy and outreach. Which Is First: Technology or Content? Location: Washington DC. More info/register. The Chicken or the Egg? 1 CAE credit. .

Technology 195

Technology Education Arkansas Leadership 195

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FEBRUARY 23, 2018

The weekly list of free educational events and resources for the association community… Content is everywhere and a good deal of it is crap. Over at Spin Sucks, you can learn a few ways to ensure your content stands out in the stream of mediocracy. Location: Washington DC. More info/register. 1 CAE credit. Host: rasa.io.

DC 79

DC Washington LMS Social Media 79