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DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Location: Washington DC. More info/register. to 4:30 p.m. –

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

OCTOBER 6, 2023

Based on conversations with young members, former members, and never-members from multiple industries, Michelle Maher of Highland describes why young professionals are engaging digital channels instead of associations and the unique value they seek from associations. Content marketing. Location: Washington DC.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Take away key criteria for selecting the right format for the right content. Meeting Your HR Needs in 2020 (Washington DC Idea Swap). Location: Washington DC. AMS) or networking & social engagement.

LMS 243

LMS Software Chicago Washington 243

Reid All About it

MARCH 15, 2019

Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Years ago, my sister-in-law’s dad brought us to a place in Port Townsend, Washington where he said we’d have the best clam chowder of our lives. Locations: virtual and Washington DC. Civil Eats ).

DC 150

DC Washington Denver Sacramento 150

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Content calendars. Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. That’s on us, says Jay Cost at The Dispatch.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. Reaching “Best in World” Status for the Content You Need to Attract and Retain Members Learn how to shift from an article-first to a multimedia publishing organization.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Reid All About it

SEPTEMBER 18, 2020

Member engagement. At Associations Now , Lindsay Currie, CAE shares some low-cost ideas from for engaging and retaining members. I especially love the first one because members are craving that—heck, we all are. Hear about some major considerations for online engagement. More info/register.

Montana 350

Montana Certificate Conference Content 350

Reid All About it

JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

JUNE 2, 2017

LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Location: Washington DC.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

JANUARY 15, 2021

They explain why it’s not a good idea to pine for the past and suggest a different mindset to cultivate, one that will help you take advantage of “a perhaps once-in-a-lifetime opportunity to experiment with new ideas—ideas that could turn into programs that position you, your association and your members for future success.”. Quick hits.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

FEBRUARY 16, 2018

Associations now have access to affordable AI tools they can use to learn more about their members and deliver more valuable services to those members. describes a few ways AI can help staff provide personalized content to every individual member , an inhuman task made possible by AI. Location: Washington DC.

DC 150

DC Washington Recruiting Recruitment 150

Reid All About it

JULY 8, 2016

– DC Lunch & Learn (Washington, DC). Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation. – How to Design Future-Friendly Content. Host: Gather Content.

DC 150

DC Certificate Washington Content 150

Associations Now

MARCH 19, 2019

Podcasts are growing in popularity right now, and it could be a medium ripe for associations to recruit, retain, and engage members. In November, The Washington Post launched a daily podcast called Post Reports to compete against The New York Times’ highly successful The Daily. Podcasting to engage.

Recruiting 89

Recruiting Recruitment New York Washington 89

Reid All About it

JULY 24, 2020

Wen, Washington Post ). Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Keep an eye on your coronavirus risk budget.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

OCTOBER 27, 2017

Recruit and Retain Millennial Members. Hear about strategies and tactics for not only understanding and recruiting millennials but also for retaining individuals in this age group as members. Conferences, Fundraising, and Member Records: How Data Is Making a Difference. Editor/Policy and Medicine. 1 CAE credit. .

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

JANUARY 21, 2022

Learn how board skills tracking can help you identify critical gaps and engage in more strategic board member recruitment. Gaining Leverage: Where AI Driven Content Management and Marketing Automation Join Forces. AI is delivering huge technology advances in the content management, marketing automation and search space.

Survey 195

Survey Newsletter Price Technology 195

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DECEMBER 3, 2021

12 more days until I see many of you at ASAE TEC in Washington DC! Tech-averse members. The International Association of Plumbing and Mechanical Officials (IAPMO) didn’t let their assumptions about members get in the way of their learning business. 70 content ideas for social media posts. Let the countdown begin!

Revenue 195

Revenue Technology Innovation Social Media 195

Reid All About it

JULY 17, 2020

Member needs continue to change as we slowly move from pandemic response mode to pandemic recovery mode. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. Allen, Washington Post ). The future for CRPs.

Montana 341

Montana Revenue Strategy Conference 341

Reid All About it

APRIL 16, 2021

I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. Don’t Just Create Learning Content, Sell It! More info/register.

Revenue 363

Revenue Strategy Team Content 363

Mariner Management

DECEMBER 10, 2020

Case in point is the Boston-Washington corridor. Pre-pandemic associations tapped their components for four key roles: member engagement, leadership development, member recruitment and professional development delivery. In 2019, member engagement rose to the top for the first time. Enter 2020.

Metro 83

Metro Boston New York Member Engagement 83

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Six ways to get your organization’s subject matter experts to start thinking like content marketers. ( Pam Didner ).

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

OCTOBER 9, 2020

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Guest: Sherron Washington, M.A., More info/register. Host: Matchbox Virtual Media.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

MARCH 9, 2018

By changing their mindset and conversations with chapters , RAPS built stronger relationships with their chapters and helped them increase member engagement. webinar and Washington DC). Online and Washington DC. Chapter Roundtable in Washington DC. Location: Washington DC. Pew Research ). Thu 3/15 at 12 p.m./12:30

DC 120

DC millennials North Carolina Washington 120

Reid All About it

JULY 21, 2017

Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. DC-PPN Idea Exchange Meeting (Washington DC). Location: Washington DC.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

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SEPTEMBER 6, 2019

Balancing Educational Content & Fulfilling Sponsor Expectations. Many associations struggle to identify additional sources of revenue and content for their members. Hear a case study featuring an association that has created a successful sponsorship program with its digital educational content. In one word, CONTENT.

Chicago 37

Chicago LMS New York Content 37

Reid All About it

JUNE 10, 2022

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. Staffing issues.

Arlington 39

Arlington Revenue Content Team 39

Reid All About it

JULY 20, 2018

. – Promote Your Content Effectively to Drive Member Engagement. We see firsthand that members have extremely high interest in their association’s blogs, articles, and journal publications, but how can they engage with your news and articles if they don’t even know you have published content?

LMS 30

LMS DC Washington Chicago 30

Reid All About it

JUNE 15, 2018

Another smarty pants who says GDPR has a silver lining —this time it’s Robert Rose from the Content Marketing Institute. He says, “It is the biggest opportunity in more than a decade for content marketers to become strategic.” Tue 6/19 at 12 p.m.* – Chapter Roundtable in Washington DC. Location: Washington DC.

DC 34

DC Washington Video Charlotte 34

Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. and how to get the right statistics to prevent national and chapter level members from leaving. How Your Organization Can Use AI to Increase Member Engagement Right Now. Content as Engagement: How to Make Your Website Insanely Relatable.

Cleveland 31

Cleveland DC Washington Press Release 31

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SEPTEMBER 20, 2019

The weekly list of free educational events and resources for the association community… I’ve referenced the New Member Engagement Study from Kaiser Insights and Dynamic Benchmarking for many of the posts I write for clients, so I’m happy to see they’re preparing to do another one. Location: Washington DC. CAE credit.

DC 34

DC Washington Baltimore Certificate 34

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OCTOBER 27, 2023

Nate Silver talking about the troubling journalistic standards lately at the NY Times, Washington Post, BBC, AP, and other legacy media outlets) You never grow old at the table Skip down to the list of free educational events if you prefer takeout. (Marc Zao-Sanders, Harvard Business Review ) It’s easy to screw up on breaking news.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

AUGUST 9, 2019

I’m wondering if the growing personalization trend will lead to members expecting their association to personalize content too. Driving Meeting Value: The ROI of Measuring Engagement with Meeting Content. That’s the power of measuring content engagement. Location: Washington DC. Too much flavor?

Columbus 39

Columbus North Carolina LMS millennials 39

Reid All About it

SEPTEMBER 23, 2022

Top 5 Digital Content Models That Work for Members and Sponsors. Learn about digital content structures that work for recruitment, retention, and revenue. Find out how to fund your most engaging content, make your website (and association) the centerpiece of engagement, and measure impact for continual improvement.

Arlington 41

Arlington Education LMS Revenue 41

Associations Now

JUNE 13, 2013

It is this intersection of careers, learning, and professional development that really helps members to see increased value from a career center. Last week the online dating service BeautifulPeople.com launched a new recruitment service for employers and job seekers. an online career center provider, told Associations Now.

Course 40

Course DC Certificate Washington 40

Association Adviser

MAY 20, 2014

Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. Think of your members as belonging to a tribe, with your leadership as the elders. Discover the core reasons for your tribe’s existence and why members want to belong.

Social Media 60

Social Media Communications Content Strategy 60

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AUGUST 19, 2022

Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Learn how the convergence of member benefits and non-dues revenue is directly tied to the value of engaging and interacting with these current, past, and future members.

Technology 43

Technology Software Cost Products 43