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Association Brain Food Weekly: 5.9.16

Reid All About it

As videos become a critical element of our content channels, the jargon that comes with it can be overwhelming and confusing. Hear ways the American Institute of CPAs and New Jersey Society of CPAs are connecting with high school and college students, educators, members and other stakeholders to recruit members and nurture future CPAs.

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Social Media Roundup: Let Your People Speak for Your Brand

Associations Now

A brand-first approach doesn’t work so well on social media. Also: how performing arts organizations are expanding their reach through content marketing. If you’re looking for a little more personality in your social marketing, the first thing that might have to go is your brand voice. ht @ markalves ).

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

SEO, blog content) create the highest quality source leads with a 14.6% These elements include keyword-based web content, blogs and case studies with internal backlinks within pages. This can be through external backlinks, social media and business directory listings. Content plays a major role in on-page SEO.

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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. For example, when the pandemic hit in 2020, it became difficult to get into third-party news sites unless you wanted to talk about COVID-19.

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Association Brain Food Weekly: 9.9.16

Reid All About it

Livestreaming is the next big thing in social media. Become familiar with each streaming platform’s user-end operation, learn how to generate the interest that your online social media presence needs, and walk away with tips and tricks on how to choose the best moments to capture. Wed 9/14 at 2 p.m. 1 CAE credit.

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How Do I Get My Nonprofit’s CEO To Use Twitter or other Social Media?

Beth Kanter

“You have to show not just tell your CEO about social media”- @carolynsave “Create a tweetorial” – @kanter #afpshift pic.twitter.com/zKggoMllYB. Here’s my Ultimate List of Lists of Nonprofit CEOs Using Social Media. Ettore Rossetti (@EttoreRossetti) March 25, 2014.

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7 Secrets of a Master Digital Story Teller

Vanguard Tech

Any association or nonprofit interested in tapping social media to promote its services and members must understand the far-reaching influence of this marketing model, known as Brand Journalism. As vast as social media is, we want to belong to a community that feels like home. These days, it’s called ‘conversation’.