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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. In the world of digital marketing, SERPs are vital.

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Association Brain Food Weekly: 5.9.16

Reid All About it

Reconsider how to market to international audiences to increase attendance. As videos become a critical element of our content channels, the jargon that comes with it can be overwhelming and confusing. Speakers: Carolyn Hook (Moderator), Membership & Engagement Director, New Jersey Society of CPAs. Tue 5/10 at 2 p.m.

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Social Media Roundup: Let Your People Speak for Your Brand

Associations Now

A brand-first approach doesn’t work so well on social media. Also: how performing arts organizations are expanding their reach through content marketing. If you’re looking for a little more personality in your social marketing, the first thing that might have to go is your brand voice.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. SEO, blog content) create the highest quality source leads with a 14.6% Content plays a major role in on-page SEO.

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Association Brain Food Weekly: 9.9.16

Reid All About it

Livestreaming is the next big thing in social media. Become familiar with each streaming platform’s user-end operation, learn how to generate the interest that your online social media presence needs, and walk away with tips and tricks on how to choose the best moments to capture. Host: ASAE Marketing Section.

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What Makes a Marketing Email Go Viral?

Associations Now

A new study highlights the elements of viral marketing emails. Have you spent hours, or maybe days, analyzing what it would take to get more of your social media content to go viral? Email content with mass appeal is clearly viewed by subscribers as less worthy of being forwarded,” the report noted.

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How Do I Get My Nonprofit’s CEO To Use Twitter or other Social Media?

Beth Kanter

“You have to show not just tell your CEO about social media”- @carolynsave “Create a tweetorial” – @kanter #afpshift pic.twitter.com/zKggoMllYB. Here’s my Ultimate List of Lists of Nonprofit CEOs Using Social Media. Ettore Rossetti (@EttoreRossetti) March 25, 2014.