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Email Marketing: 3 Ways To Drive Results

CMA Solutions

Welcome to email marketing. It isn’t new and shiny, but it returns $40 for every dollar spent. Email marketing has the highest penetration rate than any other marketing channel. There are three important components of every email marketing campaign that you should re-examine to find better results.

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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. In the world of digital marketing, SERPs are vital.

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Association Brain Food Weekly: 5.9.16

Reid All About it

Reconsider how to market to international audiences to increase attendance. As videos become a critical element of our content channels, the jargon that comes with it can be overwhelming and confusing. Speakers: Carolyn Hook (Moderator), Membership & Engagement Director, New Jersey Society of CPAs. Tue 5/10 at 2 p.m.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. SEO, blog content) create the highest quality source leads with a 14.6% Content plays a major role in on-page SEO.

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Association Brain Food Weekly: 1.3.20

Reid All About it

Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020). Ann Gynn, Content Marketing Institute ). Lots of good eats to share this week—skip down to the list of free webinars etc. More info/register. Wed 1/15 at 3 p.m.

Chicago 259
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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. 17+ free ways to get more traffic to your content. Association learning landscape.

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Association Brain Food Weekly: 4.25.16

Reid All About it

– Attract Qualified Candidates and Retain Star Staff: Market Your Association as a Great Place to Work. – Creating and Distributing Engaging Video Content to Advance Your Message. Learn about strategies to create, distribute and measure the effectiveness of video content to amplify your message. Wed 4/27 at 12 p.m.