Reid All About it
FEBRUARY 5, 2016
The Pennsylvania Bar Institute’s marketing manager will share tactics to improve your learning catalog and member experience, while also driving membership and revenue numbers in the right direction. Social Media Examiner explains Blab in more detail. Register here. (1 1 CAE credit). Fri 2/12 at 2:00 p.m. Online chat.
Higher Logic
OCTOBER 5, 2017
Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. stands for Social Currency, Triggers, Emotion, Public, Practical Value, and Stories, which make up the formula for viral content.
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Associations Now
FEBRUARY 4, 2020
“The lesson is clear: If there is no confirmation from medical authorities, do not share content about infections or deaths caused by the new coronavirus,” she writes. These organizations, which have published more than 80 separate stories between them, are both debunking questionable rumors and making clear verifiable information.
Reid All About it
SEPTEMBER 15, 2023
Behind the Scenes: How We Built a Webinar Using ChatGPT Learn how AI can be used to ideate webinar topics, build the abstract, and write the content outline and script. Learn how associations can leverage video storytelling on social media to capture the attention of young professionals in a relatable, authentic, and compelling way.
Reid All About it
APRIL 12, 2019
Some quick hits before we get to next week’s free webinars: Five ways to get more people to your content. Tom Whatley, Content Marketing Institute ). Hear about considerations for balancing educational quantity and quality, and factors that drive effective content selection and creation. Gabrielle Canon, The Guardian ).
WBT Systems
JULY 18, 2017
It’s taught by Professor Al Filreis of the University of Pennsylvania who received Coursera’s 2016 Transformation Award for helping 140,000 students transform their lives. Social media participation is not required, but it helps students feel like they’re learning together as part of a poetry community, not just an online course.
Association Success
APRIL 29, 2020
LinkedIn: The social media site for business professionals often has leadership content pop up to the top of feeds. I’m starting to mine Netflix for ideas,” laughed the National Cooperative Business Association vice-president of cooperative relations, because she finds “different ways to communicate content.” .
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