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How to Convince Employers to Pay for Professional Development

WBT Systems

When you’re a lifelong learner, it’s frustrating to see people in positions of power who don’t understand the value of professional development. It’s especially frustrating when these people are employers in your association’s industry or profession. Employers with this mindset have it backwards.

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How to Get Your Association to Support Staff’s Professional Development

WBT Systems

Associations have long been leaders in the lifelong learning business—which is why it’s so shocking to see how few associations support staff’s professional development, according to these survey results from Association Media & Publishing. Identify the skills and knowledge you want to develop. What were the circumstances?

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Give a Taste: Let Prospects & Members Sample Online Education

WBT Systems

But how do you get people to make that first investment of time and money into one of your online courses? Not convinced? If you let people sample online education, for example, a mini-course or webinar series , they’re more likely to react positively to your subsequent marketing messages about your paid online courses.

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Association Brain Food Weekly: 10.29.21

Reid All About it

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Achurch Consulting explains how to convince your board (or CEO) to adopt a flexible (remote or hybrid) work model.

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Association Brain Food Weekly: 6.21.19

Reid All About it

Are you having a hard time convincing your association’s “old-school” classroom instructors to give online learning a chance? Tracy King, CAE, asks, “The continued growth of the contingent workforce is transforming the professions we work in, but is professional development addressing this important shift?” 1 CAE credit.

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Six Tips for Closing Your Association’s Tech Skills Gap

Associations Now

Finding it hard to get the right technical employees—whether developers or IT administrators? After all, with potential for-profit neighbors sucking up all the job-market bandwidth, it might feel like you’re up against it when trying to convince IT pros to work for your association. And things are getting hard out there.

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Association Brain Food Weekly: 10.13.17

Reid All About it

The weekly list of free professional development events for the association community… I’m excited and honored to be heading to Association Charrette today with 19 other association geeks for a weekend full of “insightful conversation about emerging trends and disruptions” in the association industry. Exciting times!

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