Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. The Ultimate Goal is Engagement. And how do you know that?

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Higher Logic

JUNE 26, 2020

To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. New members receive a series of emails from them over their first six months of membership. Campaign #2: Engaging Current Members.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Aptify

MARCH 30, 2023

You might know it’s time for new membership management software for your organization, but your leadership team and board of directors might have concerns about making the investment. Here are six common objections to purchasing new technology and how to move beyond them. Growth – How does your current system support membership growth?

Software 72

Software How To Membership Management System 72

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Implementing modern technology is a fantastic first step to boosting member engagement, but your association shouldn’t stop there.

Leadership 117

Leadership FAQ Member Engagement Social Media 117

Higher Logic

MAY 29, 2020

How to Align with Your Board and Executive Team's Priorities. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. An online community opens a window into your members’ interests, wants, needs, and pain points. Member Engagement and Retention.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

MARCH 12, 2019

Getting over this interdepartmental communication hurdle is key to achieving the ultimate goal for a member communications schedule: increasing engagement by personalizing content for each member, based on their needs and interests. Align Your Staff for an Effective Member Communications Schedule. So here’s the secret.

Communications 174

Communications eBook Tools Team 174

GrowthZone

MARCH 13, 2021

Select an AMS that will meet all of your organizational needs, such as: member database, email system, convenient billing and payment options, event planning, and website building. How to Choose the Best Association Management Software. Grow membership and revenue fast with sales funnel and marketing automation.

Software 148

Software Association Management Price Membership Management 148