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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Email Marketing Creates Background Noise. And how do you know that?

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Email Marketing: 3 Ways To Drive Results

CMA Solutions

Welcome to email marketing. The average conversion rate is 1.22%, according to Barilliance , which is almost one sale for every 100 emails. billion emails will be sent and received today and every day this year. billion daily emails in 2025. How Can I Write Better Subject Lines for Emails?

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How to increase registration for your virtual events

Association Success

In converting its annual conference to a virtual event, the American Psychological Association decided to figure out how to make it even better than a live event. But did you know that research shows automated emails get 119% higher click rates than emails that aren’t part of your automation workflow?

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

How Do I Create a Membership Drive? Here’s how to organize and execute your campaign in 9 simple steps! 7 Membership Drive Ideas to Broaden Your Reach Now that you know how to create a membership campaign, you might be asking: How do I attract people to join my membership program? PST spot !

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How to embrace change so your association can reach more people

Association Success

From social media to email marketing, webinars to live streaming, technology has created countless ways to connect with your audience. Download it now. The post How to embrace change so your association can reach more people appeared first on AssociationSuccess.org. Leverage technology to reach a wider audience .

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20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

Before we get started, let me say this: making mistakes is part of learning how to do anything well. That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. Knowing what you’re doing wrong is also a vital part of learning how to do something well.

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How to gain new leads using content you already have

Association Success

Create a downloadable resource. Downloadable content is a popular inbound marketing tactic, and for good reason. There are many ways to repurpose existing content into downloadable resources. Compiling helpful one-pagers into a downloadable bundle. Download our worksheet.

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