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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296
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[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

After all, online communities exist to help people forge meaningful connections, so shouldn’t your members be able to do that from any screen or mobile device? Drive a Better Member Experience with Additional Modules. Objective #6 - Online Member Experience. Answer: resounding ‘YES’]. From there….

eBook 109
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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AARC Brings Back 800 Lapsed Members with Automated Win-Back Campaign [Case Study]

Higher Logic

Knowing new member cultivation would not be a quick and easy fix, AARC identified great potential within the growing lapsed member base. AARC sought help through marketing automation. The campaign objective was to reach out to prior members to generate interest and encourage them to rejoin AARC.

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How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. Event management tools can boost attendance by adding value to the member experience. than to follow through.

Tools 208
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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time!

Strategy 130
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5 Questions to Ask Before Jumping Ship on Your AMS

Higher Logic

However, if improving the member experience is what’s behind your perceived need to update your AMS, you’re focusing your efforts in the wrong place – updating your database isn’t going to accomplish this. Rather, you should look to adopting the best member experience product to achieve your specific objective.

Tools 176