Higher Logic

FEBRUARY 4, 2016

What happens if everyone in the world (at least, everyone with internet) has access to the same platform and can interact with one another? In 2016, we have a pretty good idea of what happens. We’ve all been part of a similar experiment -- think of all big social media outlets or online communities: Reddit, Quora, Twitter, LinkedIn, Facebook, etc. Amazing things happen when we’re connected -- community has the ability to really empower members and create strong loyalty for a platform.

Conference 163

Conference millennials Social Media Software 163

Virtual

FEBRUARY 4, 2016

Sometimes you can find information for best practices for Boards and working groups in the most unusual of places. A recent article in a scientific journal entitled “ Why too much evidence can be a bad thing ” talks about how sometimes too much evidence can be a bad thing. In fact, as the article states, in ancient Jewish law, if a person was found unanimously found guilty by all judges, then the suspect was acquitted.

Committee 130

Committee Analysis System Examples 130

Socious

FEBRUARY 4, 2016

In the end, keeping your members coming back to your community comes down to more than just making participation into a game, or training your members to login every day. Without engaging content, none of that really matters.

Content 125

Content How To Association Management 125

Smooth The Path

FEBRUARY 4, 2016

They are busy! They have learned to ignore emails maybe even your association’s emails. The content of the email is not of value to them. Email is not a priority right now. It is super hard to get our member’s attention with emails so if we are going to do it, this is how: Related articles: Your members don’t believe you. Storytelling is the new association marketing.

Innovation 65

Innovation Marketing Content Strategy 65

Advertisement

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Associations Now

FEBRUARY 4, 2016

What the Public Should Know Scott Becker, executive director of the Association of Public Health Laboratories, says that when a public health crisis occurs, it’s important to be armed with the right kind of information that’s clearly and accurately explained. A good starting point is the Centers for Disease Control and Prevention, which has an in-depth resource page on the Zika virus.

Michigan 63

Michigan Software System Tools 63

Associations Now

FEBRUARY 4, 2016

A new study sheds light on how much employees value training and development programs. Here’s a look at how associations might be able to capitalize on that finding. If you had to choose, which would you rather your organization provide: training and growth programs or diversity and inclusion programs? It’s not an easy choice, or really an either-or question, but a recent workplace survey of American employees found that training programs came out on top.

millennials 63

millennials Texas Sample Survey 63

Associations Now

FEBRUARY 4, 2016

A new survey from the Association of National Advertisers and the Consumer Technology Association finds that innovative startups are increasingly being embraced as part of the marketing ecosystem, but they are held to high standards and must adapt to the needs of large companies. That startup may have a really great tool that meets your business needs, but are you putting yourself at risk by avoiding a more established brand?

Marketing 52

Marketing Survey Social Media Technology 52

Associations Now

FEBRUARY 4, 2016

The Online News Association makes its event-scheduling WordPress plug-in available for free. Plus: When it comes to responding to members, there is a need for speed. Ready to make a snazzy-looking website-based schedule for your event? The Online News Association (ONA) can help. The journalism group has released its conference calendar online , making its formatting and settings available to any organization—whether a journalism group or an association.

Press Release 48

Press Release Software Conference Strategy 48

Associations Now

FEBRUARY 4, 2016

Rundown Exhibit hall square footage: 25,000. Attendees: 6,000. Sessions and Events: 1,000 plus. The National Association of School Psychologists’ 2016 Annual Convention is headed to NOLA next week. About 6,000 school psychologists, principals, and other industry personnel will be in New Orleans in the upcoming days to connect with peers, learn best practices, and improve their skills when it comes to handling mental health issues affecting children.

Conference 40

Conference Cost Industry How To 40

Advertisement

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

FEBRUARY 4, 2016

To account for the increased use of streaming services, the Recording Industry Association of America updated its Album Certification formula to include on-demand audio and video song streams. On-demand audio and video streams will now be taken into account when determining whether an album qualifies for gold or platinum record status, the Recording Industry Association of America’s (RIAA) announced Monday.

Industry 43

Industry Certificate Video Analysis 43