Socious
DECEMBER 15, 2016
How do you get people to join and return to your customer community? It’s one of the most persistent question in community management. There are many tactics, but one of the best ways is to ensure that customers enjoy themselves while they are in your community.
Mariner
DECEMBER 15, 2016
At this time each December, I feel the pull of the new year and the promise of new. I gravitate to posts and conversations that give me ideas for something different next year. You know like a new member benefit, a new tool or a new way to thinking. Idea #1: Active Orientation!
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Socious
DECEMBER 15, 2016
How do you get people to join and return to your customer community? It’s one of the most persistent question in community management. There are many tactics, but one of the best ways is to ensure that customers enjoy themselves while they are in your community. People see or experience something fun and they want to be part of it. Creating a fun environment increases the chances that they will return.
Associations Now
DECEMBER 15, 2016
Five association professionals offer tips on attracting and retaining top talent. Not to be a Scrooge, but here’s some potentially distressing news: Three-out-of-10 employees will likely leave your association within the next two years. That’s what global advisory Willis Towers Watson found in two major studies this year. “Given today’s shifting workplace and how technology is disrupting jobs and labor markets, the need for employers to successfully attract and retain the best employees has neve
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Smooth The Path
DECEMBER 15, 2016
Related: Our biggest job as association leaders. What do we do with non-curious decision makers at our association? A recipe for frustration: being asked to change while not being allowed to change. The post Boosting Staff Verses Loosing Staff appeared first on Smooth The Path.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Association Adviser
DECEMBER 15, 2016
Last month, we asked our readers: which members receive highly targeted communications from your association? New members clearly have the membership and marketing team’s attention. Of our association respondents, just more than 57 percent said they gear specific communications to new members. This should make sense to any membership marketer: once an individual has made the leap into your association, you’re going to need to give them some extra guidance for a while regarding how to benefit the
Associations Now
DECEMBER 15, 2016
The Freedom of the Press Foundation, in conjunction with dozens of documentary filmmakers, photographers, and associations, asked some of the world’s largest camera makers to bake encryption into their devices—a feature common in most forms of modern technology. Many photographers and filmmakers use devices that rely on some sort of encryption—whether hard drives, laptops, or other frequently used tools.
Association Adviser
DECEMBER 15, 2016
Kim Howells, Boxwood Association Solutions. As part of associations’ goals to provide tools that help members grow in their careers and propel their industries forward, online career centers can become a hub of invaluable information and networking opportunity. Maintaining and improving upon the functionality of an online career center, or any website, can feel a little like keeping up with the Joneses.
Associations Now
DECEMBER 15, 2016
Bathed in Moonlight Meanwhile, the African American Film Critics Association this week announced its awards for film and television productions, and the much-buzzed-about Barry Jenkins film Moonlight won big, garnering five awards from the association, including Best Picture, Best Director for Jenkins, and Best Supporting Actor for Mahershala Ali, who is also known for his roles in the Netflix shows House of Cards and Luke Cage.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
DECEMBER 15, 2016
Rundown Attendees: 1,100. Sessions: 190 plus. Travel grants awarded: 70. Exhibitors: 40. The Association for Jewish Studies’ 48th Annual Conference begins in San Diego this weekend. About 1,000 scholars are expected to attend. More than 1,000 Jewish studies scholars will head to San Diego in the upcoming days to share ideas and explore how the academic community has deepened its engagement with the arts, the humanities, and the social sciences.
Associations Now
DECEMBER 15, 2016
The artificial intelligence technology, quickly becoming a hit in the home, scores its first major hotel deal. Also: Instagram hits a milestone. Devices like the Amazon Echo and Google Home are quickly becoming household tools of choice, but could they make an imprint on the travel industry? Turns out, they already are. This week, Wynn Las Vegas announced that it had made a deal with Amazon to equip all 4,748 of the hotel’s rooms with Alexa-enabled Echo devices, a significant coup for the tech g
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