Mon.Mar 04, 2024

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How to create an association marketing strategy

Freestone

Introduction Are you looking to grow your continuing education program? It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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8 Education Program Marketing Principles to Revisit or Research

WBT Systems

Association professionals must be competent in many areas—or domains, if you’re CAE-bound. Yes, you are modern Renaissance men and women.

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Tips to Cultivate School Spirit in Your Next Fundraiser

NXUnite

Picture this—your elementary school is bustling with students returning from the summer holiday and your school board is brainstorming how you can channel their school spirit and excitement into your next fundraiser. By tapping into this collective energy early on as the new school year kicks off, you can establish a solid foundation that not only celebrates the return to school but also builds anticipation and support for upcoming events.

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Corporate Transparency Act Ruled UNCONSTITUTIONAL

Association Alert

If you are reading this article, odds are that you have heard of the Corporate Transparency Act (“CTA”). Odds also are that this is the first you have heard that a Federal Court in the Northern District of Alabama has ruled it to be unconstitutional because the CTA “ cannot be justified as an exercise of Congress’ enumerated powers.” National Small Business United v.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Case Study: TCEA's Community-Led Growth Journey

Forj

Introduction The Texas Computer Education Association (TCEA) isa member-based organization dedicated to advancing teaching and learning through the use of technology. Their mission is to advance teaching and learning through the use of technology. With more than 80,000 members around the world, community-led growth has become central to TCEA's strategy.

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The Best Listserv Alternatives for Associations and Professional Networks

Forj

Listservs can be a good tool for starting a community, but many organizations outgrow the limited tech capabilities. Your members are used to using SMS, apps, social media, and many other forms of communication. Relying on a listserv can limit your effectiveness and reach as you grow, so it is worth it to look at alternatives that can help you better serve your community members.

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Introducing the Association Podcast Directory

AssociationChat

This podcast directory spans the gamut of topics relevant to today's association professionals. Each podcast has been curated to ensure you have access to a broad spectrum of perspectives, ensuring there's something for every interest and challenge you may face. Innovation, inspiration, and information await at your fingertips. The post Introducing the Association Podcast Directory appeared first on Association Chat.

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Adopting an Experience-Driven Approach to Membership Growth

Forj

Members expectations of their associations and professional communities are increasing based on their experiences with other brands. Technology is advancing all around us. As the bar rises, so do member expectations for a personalized and modern experience.

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How to Engage Different Personalities

Elevating Engagement

Have you got introverts? Here are two interesting questions to ponder. Roughly what percent of your membership feels more introverted? Now, roughly what percent of your membership acts more introverted? I bet these answers are not the same. So many people say that part of adulting is learning to act more extroverted despite feeling introverted. During the Member Engagement Labs, Rita asked, “[What are some] approaches for [engaging] different personalities?

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.