Spark Consulting
FEBRUARY 24, 2017
I’ve had several clients hire me recently to do webinars/presentations on basic concepts in membership. It occurred to me that other people might want this information, too. So I’m launching a series of blog posts designed to introduce readers to – or remind them of – key concepts in membership recruitment, engagement, retention, and renewal.
Associations Now
FEBRUARY 24, 2017
Sure, attendees are at your conference to learn, but they could also be there to find their next job. Consider these three benefits to having an onsite job fair or career center at your conference. People go to conferences for a number of reasons: to hear from industry experts; to learn about new technology, products, and research; and to network with and get to know colleagues.
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Reid All About it
FEBRUARY 24, 2017
Steve Jobs would have celebrated his 62nd birthday today. Here’s one of the many smart things he said: “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”. Indeed. And another one: “I would trade all of my technology for an afternoon with Socrates.”.
Associations Now
FEBRUARY 24, 2017
The National Wine Retailer Association formed a partnership with FedEx to save members money on shipping. This new benefit helps retailers meet consumer demand and helps NWRA recruit members. How to hack it? Interest in specialty wines is growing, and it’s now easier and faster to get wine shipped to your door. For smaller, mom-and-pop-owned retailers, staying competitive means supplying customers with a wide range of specialty wines through online sales.
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Reid All About it
FEBRUARY 24, 2017
Steve Jobs would have celebrated his 62nd birthday today. Here’s one of the many smart things he said: “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”. Indeed. And another one: “I would trade all of my technology for an afternoon with Socrates.”.
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Associations Now
FEBRUARY 24, 2017
The widely used content delivery platform is working with Google employees to plug a leak that may have affected sensitive information involving numerous users. Also: A phone call that fills any association employee with dread. If you’ve used a website over the last six months—good chance of that, probably—you may want to change your passwords today.
Associations Now
FEBRUARY 24, 2017
With reassurance that the March for Science is a nonpartisan, pro-science event, more than two dozen organizations have signed on as partners, which will be organized in coordination with Earth Day celebrations this year. The March for Science may have been a grassroots phenomenon, but the event is quickly becoming a highly organized affair—one with the support of some major sponsors from the association world.
Associations Now
FEBRUARY 24, 2017
An analysis by the American Road and Transportation Builders Association gives a detailed picture of the poor condition of many U.S. bridges. It highlights the need for more resources for state and local transportation departments, the group says. About 185 million times a day, vehicles cross nearly 56,000 U.S. bridges in need of repair, according to a new study from the American Road and Transportation Builders Association (ARTBA).
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