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Thursday Buzz: Welcome Bigger Audiences on Facebook Live

Associations Now

Why shouldn’t you be able to do the same on Facebook? This week, the social network released new features for its Facebook Live platform, which is being rolled out first to Verified Pages. Obviously, Facebook Live is cool, but social networks raise some existential questions for associations. Well, now you can. Tweet of the Day.

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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth Kanter

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Facebook Video Tips from Non-Profit Marketers – Guest Post by Rebecca Brooks, Animoto. Jane Goodall Institute: Storytelling on Facebook and beyond with square videos. For Facebook and Instagram, square is a great option.

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Making a Day of It

Virtual

Last week I saw the coolest Facebook post from my sister-in-law, who works at EMC in Hopkinton, Massachusetts. It was pretty neat—Patriot tight end (and part time Superhero) Rob Gronkowski had come to EMC as part of a company celebration. She was pumped to see Gronk live and in person. Watch the clip!

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Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Some organizations choose to build their communities via social media platforms like Facebook or LinkedIn because they’re free and easy to get started. Let’s be real: Google and Facebook own the majority of the ad market. Social media communities like Facebook or LinkedIn groups don’t give you many community management tools.

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How Nonprofits Can Use Measurement To Adapt to the Facebook Algorithm Change

Beth Kanter

In early October we made the rounds to promote the book in Boston and I had a chance to meet Brooke Freedman and Brian Halligan at Hubspot. I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. What has changed?

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Social Media Statistics For Fortune 500 Companies [Infographic]

Velvet Chainsaw

Data Source – The 2011 Fortune 500 and Social Media Adoption by Center for Marketing Research at the University of Massachusetts Dartmouth. Infographic by- GO-Gulf.com Web Design Company.

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Alumni Associations Use Social Media to Reinvent Donation Drives

Associations Now

The association has more than 78,000 Facebook fans and nearly 5,000 Twitter followers. The Massachusetts Institute of Technology has had much success building up a presence on social media —particularly via the university’s private LinkedIn group, which boasts more than 26,000 members.