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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. We drew students in using content that was most useful to them,” Schneider says.

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Association Brain Food: 10.20.23

Reid All About it

Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. Learn innovative engagement strategies for this digitally native generation. More info/register.

Maryland 272
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Association Brain Food Weekly: 5.8.20

Reid All About it

Hilliard, PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Hear small-staff executives share their “on the ground” experiences and strategies for the future and join an open-ended discussion of the unique challenges you are facing.

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Association Brain Food Weekly: 9.18.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Learning Strategies for Virtual Events. Learn how virtual events can be part of a meaningful data-driven content strategy. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Montana 350
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Association Brain Food Weekly: 5.1.20

Reid All About it

John Sullivan, chief information officer, American Chemical Society. Reggie Henry, CAE (moderator), chief information and engagement officer, ASAE: The Center for Association Leadership. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Monetizing Virtual Events: Building Sponsorship Strategies.

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Association Brain Food Weekly: 6.19.20

Reid All About it

Inclusion strategy. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first , then look in Events for more information.

Video 221
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Want More Members? Better Get to Know Them

Association Adviser

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association? By Elsbeth W.

Georgia 60