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Association Brain Food: 10.20.23

Reid All About it

Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. Learn innovative engagement strategies for this digitally native generation. More info/register.

Maryland 272
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Members Were My Mentors: Building Consensus Among the Folks Who Build

Association Adviser

After more than three decades at the helm of various AGC chapters, Michael Dunham, CEO of the Associated General Contractors of Georgia, Inc. Michael Dunham, AGC Georgia. Association Adviser: Mike, tell us a little about AGC Georgia. Michael Dunham: AGC Georgia was founded back in 1928. MD: Not really.

Georgia 110
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Task Force Launched to Help With Safe Return to Work Post-Pandemic

Associations Now

With chatter of a potential reopening of many businesses in the coming days—for example, Georgia began to allow some businesses to reopen Friday—businesses need strategies to understand how to revive their workplaces while keeping employees safe. Fortunately, the National Safety Council is ready to help.

Georgia 85
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3 Organizations Using Creative Social Media in Light of COVID-19

Association Success

Walking in Shedd’s footsteps, the Georgia Aquarium let Atlanta Humane Society puppies play in their Ocean Voyager exhibit, the Oregon Zoo allowed a porcupine to explore, the Maryland Zoo posted a video of a duck watching the penguin exhibit, and many more establishments used their down time to curate creative and entertaining social media content.

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How Texting Could Take Your Marketing Strategy to the Next Level

Association Adviser

We want information conveniently delivered to us through our mobile phones, and nearly everyone is texting. SMS is also a good way to send reminders, information, alerts or promotions directly to the mobile phones (and by extension, hands) of all of your subscribers at once.

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Test-Drive Your Next Member Recruitment Campaign

Associations Now

At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. The “ United in Possibilities ” campaign, which won a 2019 ASAE Gold Circle Award in the membership recruitment campaign category, launched first in AOA’s Georgia and Minnesota chapters.

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Association Brain Food Weekly: 5.1.20

Reid All About it

John Sullivan, chief information officer, American Chemical Society. Reggie Henry, CAE (moderator), chief information and engagement officer, ASAE: The Center for Association Leadership. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Monetizing Virtual Events: Building Sponsorship Strategies.