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3 Organizations Using Creative Social Media in Light of COVID-19

Association Success

Not letting this tough time control or ruin their spirits, these organizations took to social media to entertain, engage and connect with their audiences. . Affectionately nicknamed The Cowboy, The National Cowboy & Western Heritage museum in Oklahoma City shut its doors when social distancing began.

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How Your Association Can Succeed in Social Media

Virtual

Done well, using social media makes all your other objectives easier. Social media offers a wealth of marketing opportunities , but they aren’t all relevant to your group. Defined goals will help you evaluate your social media success and pin down the best tactics along the way.

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How to Create a Strong Social Media Policy for Your Local Government

Arc 3 Communications

A social media policy is a code of conduct that provides guidelines for employees when it comes to posting content on the internet, whether personally or professionally. The goal of such a policy is to protect against legal issues or public backlash that may result from employees posting inappropriate or sensitive information.

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Association Brain Food: 10.20.23

Reid All About it

Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. The Free Press ) Social media platforms hate the written word. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. Member app. Ross Barkan ) Wow.

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Test-Drive Your Next Member Recruitment Campaign

Associations Now

At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. The “ United in Possibilities ” campaign, which won a 2019 ASAE Gold Circle Award in the membership recruitment campaign category, launched first in AOA’s Georgia and Minnesota chapters.

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How Texting Could Take Your Marketing Strategy to the Next Level

Association Adviser

We want information conveniently delivered to us through our mobile phones, and nearly everyone is texting. SMS is also a good way to send reminders, information, alerts or promotions directly to the mobile phones (and by extension, hands) of all of your subscribers at once. The next step is to craft your message.

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Time to breathe…and think long-term

Aaron Wolowiec

“It takes opportunity, resources and the desire to be able to think strategically to consider how to improve relationships and to be smarter with how folks use the tools in their toolbox,” said Bill Voegeli (MPI Georgia Chapter), president of Association Insights — the company that conducts the Meetings Outlook research.

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