Reid All About it

APRIL 28, 2017

Your weekly list of free webinars and events for the association community… If you’re not heading to ASAE’s Marketing Membership & Communications Conference (aka MMC) next week, glom onto the hashtag #MMCCon like the rest of us and follow along on Twitter. Check out this post about creating a chat strategy for your organization.

Utah 150

Utah Georgia Project Chicago 150

Reid All About it

MAY 8, 2020

Hilliard, PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Hear small-staff executives share their “on the ground” experiences and strategies for the future and join an open-ended discussion of the unique challenges you are facing.

North Carolina 221

North Carolina Montana Conference Revenue 221

Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

Recruiting 70

Recruiting Recruitment Minnesota Georgia 70

Aaron Wolowiec

JUNE 9, 2015

“It takes opportunity, resources and the desire to be able to think strategically to consider how to improve relationships and to be smarter with how folks use the tools in their toolbox,” said Bill Voegeli (MPI Georgia Chapter), president of Association Insights — the company that conducts the Meetings Outlook research.

Denver 100

Denver Georgia Survey Report 100

Reid All About it

MAY 1, 2020

John Sullivan, chief information officer, American Chemical Society. Reggie Henry, CAE (moderator), chief information and engagement officer, ASAE: The Center for Association Leadership. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Monetizing Virtual Events: Building Sponsorship Strategies.

North Carolina 273

North Carolina Revenue Strategy Education 273

Virtual

MAY 19, 2016

Social media offers a wealth of marketing opportunities , but they aren’t all relevant to your group. For instance, when the Technology Association of Georgia wanted to spark conversation about the state’s tech-rich community, Twitter provided the ideal platform for a tech talk tournament. Here’s how to get started: Post with Purpose.

Social Media 100

Social Media Georgia Video Certificate 100

Association Adviser

MARCH 18, 2014

Georgia Society of Association Executives Annual Conference. ASAE 2014 Marketing Membership & Communications Conference. Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. May 28-31, 2014. June 4-5, 2014.

Idaho 60

Idaho Georgia Directory Texas 60

Association Adviser

FEBRUARY 18, 2014

Mizz Information. Georgia Society of Association Executives Annual Conference. ASAE 2012 Marketing Membership & Communications Conference. Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Samantha Whitehorne. Associations Now. Lyn Slater.

Georgia 60

Georgia Directory California Newsletter 60

Association Adviser

APRIL 15, 2014

Georgia Society of Association Executives Annual Conference. ASAE 2014 Marketing Membership & Communications Conference. Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. May 28-31, 2014. June 17-18, 2014.

millennials 60

millennials Georgia Florida Directory 60

Association Adviser

MAY 14, 2013

Email is seeing a resurgence as an action medium as Internet users’ information gathering habits evolve from pull to push. How To Use Big Data For Marketing Without Being Creepy [link]. Georgia Society of Association Executives Annual Meeting. ASAE 2012 Marketing Membership & Communications Conference.

Georgia 60

Georgia Directory Newsletter Leadership 60

Association Adviser

APRIL 16, 2013

Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? Association Publishing Market Puts Digital In Focus. Georgia Society of Association Executives Annual Meeting. Barry Feldman. Copyblogger. TJ Raphael.

Georgia 60

Georgia Directory Newsletter Revenue 60

Association Adviser

FEBRUARY 15, 2013

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. Georgia Society of Association Executives Annual Conference. 14T5cIp #assnchat. Kent Lewis.

Georgia 60

Georgia Directory Newsletter Conference 60

Association Adviser

APRIL 16, 2013

Smart associations maintain a year-round dialogue with sponsors and partners, helping them solve marketing challenges and reach business objectives. Each program must support your overall strategy and mission, or it could have a negative impact on your membership and brand. Tino Martella, Technology Association of Georgia.

Revenue 60

Revenue Georgia Social Media Maryland 60

Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Hear about some creative, persuasive, and (maybe) some Machiavellian strategies. The Business Impact of Marketing Automation on Event Registrations.

DC 79

DC Washington LMS Social Media 79

Association Adviser

MARCH 18, 2014

Some tips: Make sure your host can quickly and adequately respond to your needs, and that the database you will use to input information is easy to use. Reader note: Talk to Naylor for information on subsidizing the cost of your event app and generating non-dues revenue. Stay tuned for more on marketing below.

Georgia 60

Georgia Revenue Conference Technology 60

Association Adviser

JUNE 28, 2017

Preliminary findings were released this week from the 2017 Membership Marketing Benchmarking Report , which will be released later this summer at ASAE’s Annual Meeting & Exposition in Toronto. Arm them with the information they need to know, and then allow them to tell their own stories about how your association has impacted lives.

Georgia 95

Georgia Certificate Discount Class 95

Association Adviser

MARCH 19, 2013

Association Publishing Market Puts Digital in Focus. Georgia Society of Association Executives Annual Meeting. ASAE 2012 Marketing Membership & Communications Conference. Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Social Media Examiner.

Georgia 60

Georgia Directory New York Newsletter 60

Association Adviser

MARCH 19, 2013

At the Louisiana Society of Association Executives Annual Convention in February, I found myself sitting in on a session called, “How to Recruit More Members Using Relational Membership Marketing Strategies.” Your members know the problems they face.

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. As Bill Anderson, president of the Associated Builders and Contractors of Georgia (ABC GA) explained, “You’ve got to put your ego aside.

Revenue 60

Revenue Georgia Price Newsletter 60

Reid All About it

SEPTEMBER 9, 2022

Inspired and informed by a session at ASAE Annual, WBT Systems describes a product development cycle you can use for educational programs. Presenter: Brianne Wheeler, Director, Marketing, PropFuel. Email marketing has never been more difficult than it is today. Host: American Marketing Association. Product development.

Education 41

Education Project LMS Technology 41

Associations Now

MARCH 18, 2014

And, as fair or unfair as that may seem, a new study by researchers at the University of Georgia and Penn State University suggests that corporate-world executives have a bigger impact on their organizations’ bottom lines today than ever before.

Georgia 40

Georgia Strategy Revenue Technology 40

Association Adviser

JUNE 5, 2017

Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson: Chapters have historically been the primary marketer of membership in part because much of the construction industry operates on a local level. From the Corner Office: Jeff Wilson, Associated General Contractors of America.

America 61

America Team Puerto Rico Discount 61

Association Adviser

MAY 14, 2013

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. “You don’t have to be the first to market or the earliest adopter. ” The fax is back.

Technology 60

Technology Video Social Media Georgia 60

Association Adviser

OCTOBER 18, 2013

I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. “One of the biggest mistakes associations make is asking for too much too often,” according to Gabriel Eckert , executive director of the Building Owners and Managers Association of Georgia (BOMA). Next, look at the numbers.

Revenue 60

Revenue Sample Education Georgia 60

Association Adviser

JUNE 30, 2016

I spoke with CEO of AGC Georgia Michael Dunham the other day about association leadership, career development and mentoring (see his Corner Office profile). Sessions should represent at least 50 percent of the traffic, which most likely indicates your site is properly marketed and optimized for the major search engines.

Tennessee 60

Tennessee Class Georgia Certificate 60

ChatterBachs

JANUARY 4, 2011

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. The information appears in this format: Twitter handle- name; location; Twitter bio. I know a thing or two about marketing. Event Specialist.

Los Angeles 28

Los Angeles South Carolina Virginia Idaho 28

Beth Kanter

AUGUST 21, 2013

That’s something we have heard more and more over the last year, as foundations and nonprofits look for ways to tap into the growing online giving market with these daylong campaigns raising funds for local causes. So you want to start a Giving Day. We’ll be hosting a webinar with CommA on planning giving days too at 2 p.m.

Miami 28

Miami Georgia Press Release Social Media 28