Association Adviser

NOVEMBER 29, 2018

If you want to reach your members with valuable industry information, you should consider the printed word. A primary service associations deliver to members is industry information. What does this mean for associations? One in four associations communicates with members multiple times per month via print, according to the survey.

Georgia 61

Georgia Atlanta Newsletter Communications 61

Reid All About it

JUNE 19, 2020

In this summit, executives of leading business, retail, hospitality, and tourism associations share the challenges their industries have faced in the process of closing down and re-opening of businesses globally, and how their associations evolved to respond to changing market needs. Join first , then look in Events for more information.

Video 221

Video Conference Revenue Industry 221

Reid All About it

APRIL 28, 2017

Your weekly list of free webinars and events for the association community… If you’re not heading to ASAE’s Marketing Membership & Communications Conference (aka MMC) next week, glom onto the hashtag #MMCCon like the rest of us and follow along on Twitter. Presenter: Myllisa Patterson, director of marketing, CrowdCompass by Cvent.

Utah 150

Utah Georgia Project Chicago 150

Aaron Wolowiec

JUNE 9, 2015

“It takes opportunity, resources and the desire to be able to think strategically to consider how to improve relationships and to be smarter with how folks use the tools in their toolbox,” said Bill Voegeli (MPI Georgia Chapter), president of Association Insights — the company that conducts the Meetings Outlook research.

Denver 100

Denver Georgia Survey Report 100

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 350

Montana Certificate Conference Content 350

Associations Now

AUGUST 2, 2017

Also: Sobering marketing trends you need to know. Email is one of the most effective weapons in your marketing arsenal. ” In addition, Amunwa argues against using embeddable fonts—just stick to the basic HTML fonts such as Arial, Verdana, and Georgia. Considering an email newsletter redesign? Hard Truths.

Georgia 60

Georgia Ohio Newsletter Social Media 60

Association Adviser

MARCH 18, 2014

Georgia Society of Association Executives Annual Conference. ASAE 2014 Marketing Membership & Communications Conference. Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. May 28-31, 2014. June 4-5, 2014.

Idaho 60

Idaho Georgia Directory Texas 60

Association Adviser

FEBRUARY 18, 2014

Mizz Information. Georgia Society of Association Executives Annual Conference. ASAE 2012 Marketing Membership & Communications Conference. Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Samantha Whitehorne. Associations Now. Lyn Slater.

Georgia 60

Georgia Directory California Newsletter 60

Association Adviser

APRIL 15, 2014

Georgia Society of Association Executives Annual Conference. ASAE 2014 Marketing Membership & Communications Conference. Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. May 28-31, 2014. June 17-18, 2014.

millennials 60

millennials Georgia Florida Directory 60

Reid All About it

MAY 8, 2020

Hilliard, PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. Gerd De Bruycker, marketing director at Cisco Systems. Presenters: Reggie Henry, CAE, Information and Engagement Officer, ASAE. Wine & Webinar: Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data-Driven Marketer.

North Carolina 221

North Carolina Montana Conference Revenue 221

Association Adviser

MAY 14, 2013

Email is seeing a resurgence as an action medium as Internet users’ information gathering habits evolve from pull to push. How To Use Big Data For Marketing Without Being Creepy [link]. Georgia Society of Association Executives Annual Meeting. ASAE 2012 Marketing Membership & Communications Conference.

Georgia 60

Georgia Directory Newsletter Leadership 60

Virtual

MAY 19, 2016

Social media offers a wealth of marketing opportunities , but they aren’t all relevant to your group. For instance, when the Technology Association of Georgia wanted to spark conversation about the state’s tech-rich community, Twitter provided the ideal platform for a tech talk tournament. Here’s how to get started: Post with Purpose.

Social Media 100

Social Media Georgia Video Certificate 100

Association Adviser

APRIL 16, 2013

Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? Association Publishing Market Puts Digital In Focus. Georgia Society of Association Executives Annual Meeting. Barry Feldman. Copyblogger. TJ Raphael.

Georgia 60

Georgia Directory Newsletter Revenue 60

Association Adviser

APRIL 16, 2013

Smart associations maintain a year-round dialogue with sponsors and partners, helping them solve marketing challenges and reach business objectives. Tino Martella, Technology Association of Georgia. “It’s all about building personal relationships and cross-marketing our networks and expertise,” he said.

Revenue 60

Revenue Georgia Social Media Maryland 60

Association Adviser

MARCH 18, 2014

Some tips: Make sure your host can quickly and adequately respond to your needs, and that the database you will use to input information is easy to use. Reader note: Talk to Naylor for information on subsidizing the cost of your event app and generating non-dues revenue. Stay tuned for more on marketing below.

Georgia 60

Georgia Revenue Conference Technology 60

Association Adviser

DECEMBER 20, 2017

We work to inform our members about how the changing legislative and regulatory landscape affects them. There’s so much good information out there, from companies, from practitioners, from consultants and from SAEs. The more you read the more opinions you’ll learn, and the better informed you’ll be. Read, read, read.

North Carolina 60

North Carolina Georgia Virginia America 60

Association Adviser

FEBRUARY 15, 2013

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. Georgia Society of Association Executives Annual Conference. 14T5cIp #assnchat. Kent Lewis. iMedia Connection.

Georgia 60

Georgia Directory Newsletter Conference 60

Association Adviser

DECEMBER 20, 2017

We work to inform our members about how the changing legislative and regulatory landscape affects them. There’s so much good information out there, from companies, from practitioners, from consultants and from SAEs. The more you read the more opinions you’ll learn, and the better informed you’ll be. Read, read, read.

North Carolina 60

North Carolina Georgia Virginia America 60

Association Adviser

JUNE 28, 2017

Preliminary findings were released this week from the 2017 Membership Marketing Benchmarking Report , which will be released later this summer at ASAE’s Annual Meeting & Exposition in Toronto. Arm them with the information they need to know, and then allow them to tell their own stories about how your association has impacted lives.

Georgia 95

Georgia Certificate Discount Class 95

Association Adviser

MARCH 19, 2013

Association Publishing Market Puts Digital in Focus. Georgia Society of Association Executives Annual Meeting. ASAE 2012 Marketing Membership & Communications Conference. Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Social Media Examiner.

Georgia 60

Georgia Directory New York Newsletter 60

Reid All About it

MAY 1, 2020

John Sullivan, chief information officer, American Chemical Society. Reggie Henry, CAE (moderator), chief information and engagement officer, ASAE: The Center for Association Leadership. Hosts: Tori Miller Liu, Director, Information Systems, American Speech-Language-Hearing Association. And don’t forget your preferred beverage.

North Carolina 273

North Carolina Revenue Strategy Education 273

Association Adviser

MARCH 19, 2013

At the Louisiana Society of Association Executives Annual Convention in February, I found myself sitting in on a session called, “How to Recruit More Members Using Relational Membership Marketing Strategies.” Your members know the problems they face.

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

Association Adviser

APRIL 15, 2014

For Matthew Gambill, executive director of the Georgia Association for Career & Technical Education (GACTE) , the fastest-growing NDR sources are sponsorship of the annual conference, plus advertising and ancillary services. And can those elements be leveraged into niche events and sub-groups of your market? TRSA’s Ricci agreed.

Revenue 60

Revenue Georgia Price Newsletter 60

Association Adviser

JULY 27, 2016

Mike Dunham, AGC Georgia. Michael Dunham , CEO of the Associated General Contractors of Georgia, Inc. Like I said, Georgia was one of the first AGC chapters to have a Young Leaders Program when we introduced it more than 16 years ago. If they can’t find it right away, they’ll go someplace else and never come back to your site.

millennials 60

millennials Georgia Atlanta Chicago 60

Association Adviser

SEPTEMBER 24, 2013

Ironically, while the tough economy has caused many companies to stop reimbursing employees for their association dues, it has created a job market in which employees are taking charge of their own career advancement. 1 source of trusted information about issues they care about most—instant copyright rules in PPA’s case.

Georgia 60

Georgia America Maryland Resources 60

Association Adviser

OCTOBER 15, 2013

Ben is beginning his career in association media after graduating from Georgia State University in 2012 and has worked with Naylor for almost a year. A print ad is a good way to drive traffic to an online presence and ensure members see the information you want them to see. This is part one of a two-part interview.

Georgia 60

Georgia Revenue Directory Industry 60

Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. The Business Impact of Marketing Automation on Event Registrations. Gain Insight on the Global Association Market (Washington DC). More info/register.

DC 79

DC Washington LMS Social Media 79

Association Adviser

JUNE 29, 2016

For more about the power of mentoring, see our Corner Office profile of Mike Dunham, CEO of the Georgia chapter of the Associated General Contractors. Designing the marketing and recruitment process is one of the most critical and sensitive portions of mentoring program set-up. Stage 1: Pre-Evaluation and Research. Stage 4: Recruiting.

How To 60

How To Georgia Recruiting Recruitment 60

Association Adviser

JUNE 5, 2017

Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson: Chapters have historically been the primary marketer of membership in part because much of the construction industry operates on a local level. From the Corner Office: Jeff Wilson, Associated General Contractors of America.

America 61

America Team Puerto Rico Discount 61

Reid All About it

SEPTEMBER 9, 2022

Inspired and informed by a session at ASAE Annual, WBT Systems describes a product development cycle you can use for educational programs. Presenter: Brianne Wheeler, Director, Marketing, PropFuel. Email marketing has never been more difficult than it is today. Host: American Marketing Association. Product development.

Education 41

Education Project LMS Technology 41

Association Adviser

NOVEMBER 7, 2013

Ben is beginning his career in association media after graduating from Georgia State University in 2012 and has worked with Naylor for one year. ” Well that’s great, that’s where people go when they want to find information about you on the Web. Getting [information] bullets down. It takes some getting used to.

Georgia 60

Georgia Project Revenue Products 60

SCD Group

MAY 27, 2013

You have three forms of listening: To be informed, listen with your ears. When you’re “selling” anything – imagine a pyramid of your “niche” market – 3% are buying now, additional 7% thinking about it, 30% not thinking about it, 30% not interested now, 30% definitely not interested ever. To connect, listen with your heart.

Georgia 40

Georgia Content Tips Newsletter 40

Associations Now

MARCH 18, 2014

And, as fair or unfair as that may seem, a new study by researchers at the University of Georgia and Penn State University suggests that corporate-world executives have a bigger impact on their organizations’ bottom lines today than ever before. The short answer to if association CEOs are more important is yes,” she said.

Georgia 40

Georgia Strategy Revenue Technology 40

Association Adviser

MAY 14, 2013

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. “You don’t have to be the first to market or the earliest adopter. ” The fax is back.

Technology 60

Technology Video Social Media Georgia 60

Association Adviser

MARCH 17, 2014

The economy, financial markets and labor market are greatly improved (see chart below). But many of the legacy challenges remain: information overload, communication clutter, attracting and retaining younger members, maintaining their position as their industry’s No. Stock Market #. TiK ToK(Ke$ha). Super Bowl Winner.

Texas 60

Texas Video millennials Revenue 60

Association Adviser

JUNE 30, 2016

I spoke with CEO of AGC Georgia Michael Dunham the other day about association leadership, career development and mentoring (see his Corner Office profile). Sessions should represent at least 50 percent of the traffic, which most likely indicates your site is properly marketed and optimized for the major search engines.

Tennessee 60

Tennessee Class Georgia Certificate 60

Association Adviser

OCTOBER 18, 2013

. “One of the biggest mistakes associations make is asking for too much too often,” according to Gabriel Eckert , executive director of the Building Owners and Managers Association of Georgia (BOMA). “There’s so much information out there,” Popper said. Watch video of Gabriel Eckert discussing non-dues revenue.

Revenue 60

Revenue Sample Education Georgia 60