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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Members Were My Mentors: Building Consensus Among the Folks Who Build

Association Adviser

After more than three decades at the helm of various AGC chapters, Michael Dunham, CEO of the Associated General Contractors of Georgia, Inc. Michael Dunham, AGC Georgia. Association Adviser: Mike, tell us a little about AGC Georgia. Michael Dunham: AGC Georgia was founded back in 1928. MD: Not really.

Georgia 109
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Association Brain Food Weekly: 2.14.20

Reid All About it

Self-driving cars are on the streets and AI is in our homes, but should nonprofits bother getting up to speed on these emerging technologies when some are not yet in the cloud? Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Georgia McGoldrick, Product Marketing Specialist, 3Play Media. Host: Mediasite.

DC 243
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What Associations Need to Know About Technology

Association Adviser

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. Technology cuts both ways. You just have to be ready to catch the wave when the wave comes.

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Time to breathe…and think long-term

Aaron Wolowiec

Industry professionals plan to use mobile apps more strategically this year, including location-based technology for session check-ins and networking. Budgets are still a concern, so organizations plan to host more local meetings, compress meetings into shorter times and increase use of technology. “It Now is one of those rare times.”.

Denver 100
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Association Brain Food Weekly: 5.8.20

Reid All About it

Hilliard, PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. Gerd De Bruycker, marketing director at Cisco Systems. Presenters: Reggie Henry, CAE, Information and Engagement Officer, ASAE. Wine & Webinar: Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data-Driven Marketer.

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Association Brain Food Weekly: 4.28.17

Reid All About it

Your weekly list of free webinars and events for the association community… If you’re not heading to ASAE’s Marketing Membership & Communications Conference (aka MMC) next week, glom onto the hashtag #MMCCon like the rest of us and follow along on Twitter. Presenter: Myllisa Patterson, director of marketing, CrowdCompass by Cvent.

Utah 150