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Four Human Resources Trends to Watch Next Year

Associations Now

Whether it’s boosting your recruitment marketing or introducing your team to AI-powered machines, there are a lot of HR trends to keep an eye on for next year. Marketing gets a starring role in recruitment. Here are a few that could affect your organization. In fact, he argues, it’s an imperative.

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Top Tips From 2018 Membership Hacks

Associations Now

Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns. But you don’t need a major retail event or sports month to recruit prospects. You can peruse the full collection at your leisure by scrolling through the archives. Personalization made simple.

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Association Brain Food Weekly: 11.4.16

Reid All About it

Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Presenter: Mark Bornstein, vice president of content marketing, ON24. – Playing by the Rules: Creating an Effective Volunteer Handbook.

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How to Convince Employers to Pay for Professional Development

WBT Systems

This is the type of marketing campaign that can be pushed year-round to not only increase business for your educational programs but also to increase member recruitment. Review the employee handbook. Consider it a public service announcement (PSA) of sorts for your industry—and association. Talk to the HR department.

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Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.

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Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.

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Onboarding the Board—Your Opportunity to Promote Peak Performance

.orgSource

These are a few of the documents that can be included in online welcome handbooks: Bylaws. When you succeed at recruiting talented leaders, share the good news broadly. Enlist your marketing department to craft audience-specific messaging for maximum impact. You can, and should, also provide written guidance. Celebrate Success.