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Association Brain Food: 10.20.23

Reid All About it

TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Katherine Wayne, AMC Association Management Center ) Dealing with data: how to create reports that work for everyone. Instead of people quietly leaving, they ask how can I sign up for next year?

Maryland 272
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What one chapter is doing to steer towards DE&I

Mariner Management

We are particularly moved by the conversations and actions of PRSA Maryland. As with many chapters, the leadership of PRSA Maryland, which is based in Baltimore, has been looking for a path towards more diversity within its leadership and membership ranks for a while.

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Association Brain Food: 4.5.24

Reid All About it

TopClass LMS explains how to differentiate and add value to your association’s education programs by building a human touch into them. Get actionable tips on how to tackle the challenges and goals of your association to achieve success. Learn how to spot the hidden culture patterns that are standing between you and a stronger culture.

Revenue 256
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Association Brain Food: 4.12.24

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Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. She explains how to get in front of prospects, make an impression on them and communicate the value of membership. Your professional development programs must adapt to their traits, values and expectations. SMS marketing.

Revenue 256
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Association Brain Food Weekly: 1.24.20

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One of the most reliable content curators on Twitter is Bill Sheridan of the Maryland Association of CPAs who wrote: “Doing important work, learning new skills, and building meaningful networks are taking a backseat to our desire to be noticed. How to Accelerate Agile: Organizational Silos. LinkedIn has its moments. More info/register.

Arlington 359
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Association Brain Food Weekly: 5.15.20

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Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. The gaps in your leadership styles, your business model, and your governance structures are never more apparent than when a crisis hits. Host: Event Leadership Institute.

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Association Brain Food Weekly: 3.12.21

Reid All About it

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

Nashville 370