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Association Brain Food Weekly: 4.23.21

Reid All About it

Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Event legal issues.

Revenue 370
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Association Brain Food: 5.12.23

Reid All About it

Learning business. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. Impexium explains how your association and members could benefit from offering a tiered membership model. It’s not until early September, but put NDP on your radar. Membership tiers. Membership tiers.

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Association Brain Food: 3.24.23

Reid All About it

Member onboarding. Thank goodness, many associations are rethinking new member onboarding. If your association hasn’t yet tackled this project or you’re open to further tweaking, Impexium describes the elements of an exceptional member onboarding experience. You’ll see the next edition on Friday, April 14. Sponsorship strategy.

Revenue 227
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Association Brain Food Weekly: 4.16.21

Reid All About it

Member behavior. WBT speculates about the invisible forces affecting your members , causing irregular or new behavior, and disturbing the regular attraction between them and your association. You won’t be successful unless you understand the principles of effective adult learning. Education programs. Virtual event engagement.

Revenue 363
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Association Brain Food Weekly: 9.25.20

Reid All About it

Conference attendee learning journey. WBT Systems explains how to help your virtual conference attendees continue their learning and networking experience. At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Virtual conference experience.

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Creating New Member Benefits for Each Persona 

MemberClicks

Did you know your members fit one or several of 10 different types of personas? It’s likely the reason they became a member of your association is due to their persona archetype. So, the question is, how can you utilize these personas to best serve your members? Who are your members? What’s a persona?

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Choosing the Best Membership Platform: 10+ Top Solutions

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After all , while you may not be seeing your members every day, your membership website is the gateway through which they see you. A strong, accessible platform can engage users, increase member retention, improve internal operations, and incentivize associates to encourage their personal network to join your organization’s program.