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Benchmarking and its Application to Your Member-based Organization

YourMembership

Benchmarking and its Application to Your Member-based Organization. January 12th, 2012 | Posted in Member Engagement + Retention , Membership Management , Social Media and Business Trends , YourMembership.com News. Benchmarking does several things for member-centric organizations: 1. ” of the reporting world.

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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

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Social Media and Shiny Object Syndrome

Associations Now

Resist the urge to jump head first into social media. Find out how two association marketers developed a streamlined social media strategy for their national and affiliate offices to complement and enhance their overall marketing plan.

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Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership

The fact that the job market is heating up is significant for many associations. In New York City alone, there are 25,000 unfilled middle-skill jobs in the health care sector, a major industry among the association career centers we work with daily. As members of your organization, you have unparalleled access to them.

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City-Based Manufacturing Groups Promote Their Economic Might

Associations Now

A recent campaign by the trade group Made in NYC is seen as a model for other organizations looking to attract businesses—and favorable zoning rules. This spring, Made in NYC , a trade group of 5,700 small and medium-sized manufacturers based in New York City, launched a marketing campaign to promote the value of those businesses.

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Associations are the Key to our Nation’s History and Prosperity

YourMembership

The root of associations can be traced back to organizations and institutions like the church, medieval craft guilds, merchant trade groups and Greek symposiums. was the Chamber of Commerce of the State of New York, which was formed in 1768 by 20 merchants. The earliest association on record in the U.S.

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Wednesday Buzz: Lessons From Internet Hoaxes

Associations Now

These hoaxes have skyrocketed with the boom in social media, and marketers are examining how internet users respond to them to figure out how users tick. One of the most common themes of “chain posts” on social media is concern about privacy and data protection. Tweet of the Day. Other Good Reads.