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Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Higher Logic

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

Marketing 184
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Association Brain Food Weekly: 2.8.16

Reid All About it

The Pennsylvania Bar Institute’s marketing manager will share tactics to improve your learning catalog and member experience, while also driving membership and revenue numbers in the right direction. Social Media Examiner explains Blab in more detail. Register here. (1 1 CAE credit). Fri 2/12 at 2:00 p.m. Online chat.

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7 Award-Winning Ideas for Building Associations

GrowthZone

Membership Marketing Video: Pennsylvania Builders Association. SEE ALSO: August Social Media Ideas for Associations. The Big Book of Association Ideas: Building Industry Associations Edition showcases the 7 award-winning program and event ideas from the Association Momentum Awards Competition.

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Association Brain Food: 9.15.23

Reid All About it

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Seth Godin ) The people, environment, and media around you shape your mindset: three steps to shape an abundance mindset. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 256
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Association Brain Food Weekly: 4.12.19

Reid All About it

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Weaver, Website Manager, Pennsylvania Bar Institute. Public philosopher Roman Krznaric says we need to reinvent democracy for the long-term. More info/register.

LMS 276
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Wednesday Buzz: Making the Most of Mobile

Associations Now

Also: tips for teaching your board the tricks of the social media trade. Don't Give Up – How you CAN get your board on board with social media via @socialbrite @CarolineAvakian [link] @johnhaydon. Why mobility is a bigger issue than many event planners realize. Hint: “Keep it simple, sweetheart.”.

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3 Topics for Medical Society Execs to Watch

Forj

See the sessions below, and also read our blogs on the topic for more information: Designing Member Engagement into your Website and Using an LMS to Enhance Marketing and Increase Sales. Using Member Personas for Smarter Marketing and Increased Engagement . There is no “one size fits” all approach to membership marketing.