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Association Brain Food: 3.8.24

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Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Event marketing. Mentoring programs.

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Association Brain Food: 3.17.23

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The weekly list of free educational events and resources for the association community… Online learning. With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems.

Revenue 205
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Association Brain Food Weekly: 9.18.20

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The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. At Associations Now , Lindsay Currie, CAE shares some low-cost ideas from for engaging and retaining members.

Montana 350
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Association Brain Food Weekly: 5.14.21

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Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Either you have it or you don’t but you have to produce anyways. Event safety.

St. Louis 341
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Association Brain Food: 3.24.23

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WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Instead, recent AMS data reflects more accurately how your members and prospect attendees are living now.

Revenue 227
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Association Brain Food Weekly: 6.11.21

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If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Make time for microlearning. Chapter benchmarking.

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Association Brain Food Weekly: 5.1.20

Reid All About it

Then, see what Aaron Frank at Singularity Hub has to say about the spiking interest in virtual worlds for online collaboration. WBT Systems describes some of what they’ve learned as an LMS provider over the years about online teaching in their tips for new virtual presenters and instructors. Virtual worlds for association events.