Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

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ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. You'll Save Time When trying to grow your business, time is money.

Marketing 52

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GrowthZone

JULY 10, 2019

Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really. In these emails: introduce your team. Give them a reason to open your emails.

Marketing 107

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Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. More info/register.

Chicago 200

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Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m.

Strategy 195

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Reid All About it

JUNE 30, 2023

But Jamie Notter at Propel says, “Your culture is already having a direct impact on every other project [you] are doing, and in many cases, the culture is making it harder for [you] to achieve success in those projects.” That’s why marketing often falls prey to the classic spray and pray model. More info/register. 1 CAE credit.

Chicago 205

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Project management software to streamline internal communication, set deadlines, track outcomes, and more.

How To 130

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Reid All About it

JULY 7, 2023

Teri Carden—the mastermind behind AMS Fest before selling it to Association Trends—and her team are known for creating enjoyable educational experiences. If your association has a website redesign project on the horizon, there’s no need to ask ASAE Collaborate about RFP samples. Check out the content lineup if you haven’t already.

Tools 195

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Reid All About it

MAY 21, 2021

Much is uncertain, but current projections can help. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. 1 CMP credit.

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EventMobi: Association Events

JUNE 21, 2023

Simplifying your workflow helps your team focus on making the best event possible. Moreover, make sure that you like the team at the software company that you’ll be working with. Your vendor’s team should be able to troubleshoot technical issues and quickly fix them. Learn about Experience Manager.

Software 130

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Aptify

MARCH 30, 2023

You might know it’s time for new membership management software for your organization, but your leadership team and board of directors might have concerns about making the investment. Here are six common objections to purchasing new technology and how to move beyond them. This is an understandable concern.

Software 72

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GrowthZone

APRIL 23, 2020

Otter.ai : Free access to Otter for Teams, which automatically transcribes meetings, distance learning classes, and other things. PRODUCTIVITY AND TEAM COLLABORATION. Atlassian : Free access to Cloud products for issue-tracking and project-tracking software, including Jira and Confluence. SALES AND MARKETING.

Resources 158

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GrowthZone

JUNE 21, 2021

Selecting a chamber of commerce software platform that meets all your needs – chamber member database, email system, billing and payment options, chamber event platform, chamber of commerce website builder, and other valuable benefits – can be challenging. It is a modern platform built by the team that brought you ChamberMaster.

System 148

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Reid All About it

APRIL 30, 2021

I think one had an AMS, CMS, and LMS project on the horizon. I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash.

Education 354

Education Technology Strategy Revenue 354

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Digital elitists have tried to “kill” email since 2009. reaching 277.7 of the U.S. population.

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Higher Logic

JANUARY 27, 2020

How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. He’s clear that this program is about community as a strategy – not social media tools or marketing. Matt’s current role: Online Community Manager at Genesys. Jason Schofield.

Software 317

Software Industry Strategy Social Media 317

Membersuite

JULY 16, 2021

The association staff on the project team care about these functions and features, but most of their co-workers only care about one thing: reports. They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Take advantage of the data in all your different systems.

Report 175

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Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. – How to Personalize 5 Must-Have Email Templates. Alyssa Peltier, Senior Event Marketing Manager, Cvent.

Technology 370

Technology St. Louis Strategy Products 370

Membersuite

MARCH 19, 2021

Will the AMS deliver what the sales team promised? Speaking of integration … 82% of our quiz participants said their current AMS/CRM doesn’t allow for easy integration with third-party applications, such as marketing automation, event management, and online community platforms. AMS Pain Point #2: Lack of Integration.

System 106

System Software Process LMS 106

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. More info/register.

St. Louis 341

St. Louis Technology Strategy Conference 341

Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Here’s how the AOA team did it. Email marketing.

Recruiting 88

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Higher Logic

OCTOBER 12, 2017

Online community and marketing tools open up communications with your supporters. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. Customizable platforms enable your nonprofit to build unique solutions.

Technology 179

Technology Strategy Software Tools 179

AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Jill Mahoney and I were the project managers. Enter Cause Marketing.

Marketing 64

Marketing Project Library Kentucky 64

Associations Now

DECEMBER 3, 2018

Email tends to be more fragile than websites , meaning that you might need to get your developers involved on more than an occasional basis. Your marketing team might see its purpose as largely promotional and would prefer to put its imprint on the matter.

Newsletter 90

Newsletter Process Products United States 90

Reid All About it

SEPTEMBER 10, 2021

To set a positive, collaborative tone for project retrospective meetings, start by sharing this Prime Directive. see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. Rishad Tobaccowala ). Beth Kanter ).

Strategy 195

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Associations Now

OCTOBER 2, 2018

From there, develop initiatives and strategies that will help your team get from point A to point B. Fear of failure can cripple any new project, so while every new idea might not become reality, it’s important not to limit creativity from the start. Make a list of goals, then prioritize them. Other Links of Note.

Email Marketing 92

Email Marketing Project Price Committee 92

GrowthZone

NOVEMBER 23, 2020

Make sure any prospective AMS is a good fit for your team’s day-to-day tasks and overall operations. Workflow automation/project management. Marketing automation. Email marketing. Email marketing. Email marketing. So, it’s important to know what you need. Document management.

Membership Management 78

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CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. In recent years, the struggle has become even more difficult.

Directory 52

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Association Briefings

AUGUST 23, 2021

Email Newsletters Email’s reign is more powerful than ever thanks to a couple of recent events in the digital marketing space. Brand marketers, agency execs and email marketing experts say email marketing has already reaped the benefits of the decision, even though the cookie removal has been delayed until late 2023.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

Reid All About it

OCTOBER 7, 2016

Learn how Snapchat is different from other social media platforms; how to use Snapchat to engage event attendees; how to design an effective On-Demand Geofilter for your event; and how to market your organization with Snapchat. Learn about the digital relationship between content, marketing and eLearning. More info/register.

Mooc 205

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Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. Host: American Marketing Association.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

GrowthZone

MARCH 13, 2021

This article will help you compare and evaluate the best association management software currently on the market. . Support: Full support, including phone, chat, email, support wiki, webinar, and on-demand video. Upgrades: Website Builder, Marketing Automation, Sales Funnel, and Continuing Education modules. Monthly pricing.

Software 148

Software Association Management Price Membership Management 148

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? I’ll see you back here on Friday, August 20. Chapter benchmarking survey. in Education.

Revenue 195

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Delcor

OCTOBER 16, 2018

Does your team have the necessary digital skills to enact that strategy? The organizational roles described below aren’t so unusual in for-profit organizations, but the organizational charts of many associations and nonprofits still follow a traditional departmental model: Marketing, Communications, Membership, Meetings, IT, Finance, HR, etc.

Social Media 65

Social Media Software Content Team 65

GrowthZone

NOVEMBER 8, 2022

Having everything noted and at our fingertips to share increases the empowerment of our team leading to a connection helping staff retention. While some competitors offer page builders as a part of their platforms, our experienced team builds brand new, fully customized websites specific to your association’s needs. “Wow!

Process 78

Process Directory Software Revenue 78

MemberClicks

OCTOBER 28, 2022

From there, you can teach them how your team prefers to use certain features and your processes. You likely spend some time marketing to prospective members, but how are you actually nurturing them so that they become members? Could you pull a list from your database and create an email marketing campaign for those prospect attendees?

Discount 52

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Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. ASAE sees this project as a reflection of a culture change in the broader association space.

Case Study 120

Case Study Analysis System Revenue 120