Smooth The Path

MAY 21, 2017

These six insights were straight from member research, and I have three more for you. A respondent said something like, “if I have to sit through one more session on social media I am going to stick a fork in my eye.” How do I start planning now to help my organization thrive ten years from now?

Conference 104

Conference Social Media Leadership Member Research 104

Association Success

MAY 28, 2019

In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission. In 2016, SMPS engaged a research firm to identify perspectives, opinions, needs, and desires of our members.

Survey 113

Survey Social Media Marketing Member Research 113

Associations Now

AUGUST 9, 2019

In your social media analytics tool, you can overlay it with your mentions and social shares to shed some light on how your customers are sharing.”. If you’re launching a new website, take a hint from the Healthcare Financial Management Association , says member researcher Amanda Kaiser on Smooth the Path.

New York 86

New York Social Media Price Content 86

Associations Now

AUGUST 27, 2018

Previously, all Google Image search results were grouped together under “google/organic” in Google Analytics Acquisition reports. It will display as “google images” in the Source report and “google images/organic” in the Source/Medium report, says Seiden. It’s no secret that social media is a key marketing tool.

Social Media 52

Social Media Recruiting Recruitment Report 52

Smooth The Path

JANUARY 24, 2016

Marketing associations share best practices for leveraging social media. What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence.

Social Media 60

Social Media Member Research Tips Education 60

Associations Now

JANUARY 22, 2016

So, you and your team put a lot of time and effort into creating a meeting that you were sure would drive high attendance numbers given past experiences or even member research. “Attendance isn’t as projected.” Even worse: You’ve been called to your CEO’s office to update her on how things are going. What’s the worst-case scenario?

Boston 40

Boston Project Social Media Communications 40

Association 20/20

JULY 28, 2014

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.

Video 40

Video Communications Content Cost 40