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4 things you can learn from WaPo’s TikTok strategy

Association Success

Dominated by dancing videos, lip syncing and too many inside jokes and references within subcultures to easily explain, TikTok has become a space where organizations can reach prospective new members in ways that specifically appeal to them. . Take the Washington Post, for example.

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Association Brain Food Weekly: 8.21.20

Reid All About it

Alisha Haridasani Gupta, New York Times ). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Experience a best-in-class virtual event to inspire and start building your new event strategy. 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond.

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Association Brain Food Weekly: 5.15.20

Reid All About it

They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Chapter sponsorships.

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Association Brain Food Weekly: 8.9.19

Reid All About it

Oh well, you could sub another fish in this pan-seared mackerel with sweet peppers and thyme recipe from the New York Times. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Presenter: Robyn Davis, Trade Show Strategy Specialist and Owner of When I Need Help (WINH). 1 CMP credit.

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Delayed Adulthood: The Hidden Root of Your Young-Member Struggles

Associations Now

Temple University professor Laurence Steinberg noted in The New York Times in September that “today’s 25-year-olds, compared with their parents’ generation at the same age, are twice as likely to still be students, only half as likely to be married, and 50 percent more likely to be receiving financial assistance from their parents.”

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From the Corner Office: Carol Khoury, NYSSA

Association Adviser

This month’s Corner Office spotlight shines on Carol Khoury, managing director of membership & marketing, for the 10,000-member New York Society of Security Analysts (NYSSA). AA: Has NYSSA changed its membership recruitment and retention strategy in response to the many changes affecting Wall Street? Carol Khoury.

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Membership Wakeup Call for Associations

Association Adviser

If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012). In response, NYSSA started monthly gatherings at local pubs in New York City. Michelle Mason, ASQ.