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OCTOBER 12, 2016

The percentage of members who love your email newsletter may different by age, for example. Your data, based on groups, might look something like this: Overall, 70% of members love your email newsletter. 90% of millennials love your email newsletter. 60% of members age 40-55 love your email newsletter.

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NOVEMBER 9, 2016

Feature your new technology system and its benefits in your email newsletter. If you feature your new AMS software in an email newsletter , for instance, you could focus on its built-in online community functionality. Start polls asking members what functionality they’re most excited about in your new AMS software.

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JANUARY 16, 2017

Here are just three ideas for how you can build emotionally positive customer relationships using your online community: Show customers that you care about their needs by providing customized offers and newsletters. Make customers feel important by sending personalized emails signed by your CEO.

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JANUARY 4, 2017

Not everyone enjoys posting in your forums or reading email newsletters every week. This article walks associations and businesses through a 5-step process to evaluate your engagement efforts so you can keep doing what works and improve on what doesn’t to get the best results. Article #2) 3 Types of Association Members and How to Engage Them.

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NOVEMBER 17, 2016

For instance, AMS software with an online community can often send automatic, customized newsletters with only the community updates that members have said they’re interested in. Much of the data that resides in these systems can be analyzed to provide more personalization in emails and improve communications to members and prospects.

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NOVEMBER 14, 2016

The best customer portal software can also provide automatic, tailored newsletters and show different messages to different types of customers. Then send messages around the most popular topics and structure your engagement efforts around what customers are interested in.

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OCTOBER 10, 2016

Method #2) Tailored Email Newsletters. Instead of creating one generalized newsletter for all your members, give each of your members the option to have a personalized newsletter delivered to them every day, week, or month. There are no extra demands on your staff’s time and workload. Method #3) Behavior-Based Calls-to-Action.

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