Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were. Do your low vanity metrics mean marketing automation isn’t working for you?

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Higher Logic

NOVEMBER 27, 2018

Before we get started, let me say this: making mistakes is part of learning how to do anything well. That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns.

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Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

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Reid All About it

JUNE 10, 2022

When it comes to cybersecurity, association execs should keep in mind the old saying about not knowing what you don’t know. If you’re not a security expert, how do you know if your IT team is following the best data security practices ? Office myths. Meetings are broken, says Rebecca Hinds at Inc., AMS expectations. Data security.

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Reid All About it

MAY 4, 2018

It will change how most organizations do business, but that’s a good thing in the long-run for all of us. What happens when people have to prepare for 100-year careers ? What happens when people have to prepare for 100-year careers ? But what if you can’t afford an instructional designer ? The Guardian ).

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Reid All About it

MAY 11, 2018

He reveals what association execs and IT leaders (having been one himself) consider before giving a project the greenlight. Just what the association community thought would happen: America’s fastest-growing technology conference is leaving the U.S. Do they even know what phishing or GDPR is? for Toronto.

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