Higher Logic

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Are Your Teams Cooperating or Collaborating?

Higher Logic

At the other end of the spectrum is a highly structured, hierarchical project like an association committee using their private community to work together and finalize a white paper central to an organization’s mission. Let’s look at each level of team activity and how it benefits organizations: Coordination.

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How Should You Measure Your Community's Engagement and Satisfaction?

Higher Logic

Creating content (blogs, FAQs, white papers, webinars). There are myriad ways to quantify your community , so make sure you’ve defined what an engaged, versus satisfied, member means for your organization. Examples of an engaged member. Logging into the community. Contributing to discussions and answering questions.

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3 Reasons Why Online Mentoring Programs Attract New Members

Higher Logic

Use research such as GetMeSpark’s white paper on the education-skills gap back up your claims, then gather success stories for social proof. For those without a job, your mentoring program may also help build connections that mentees can use to find and land a professional position.

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Vendors: Community Friend or Foe?

Higher Logic

Set up a separate “vendor resources” library for your partners to upload brochures, case studies, white papers and more. Have you ever thought about teaming up with a vendor to produce a white paper, industry report or information video? Featured resources.

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Turn Your Community into a Content Marketing Engine

Higher Logic

White papers. Consider your resources: time, talent, skill set, software programs, etc. If your resources are limited, you may choose to just start with a blog. Here are some ideas to get you started. Infographics. Newsletters. Discussion Posts. Photos/Images. Slideshares. User-Generated Material. Interviews/Features.

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Why aren’t members opening your emails?

Higher Logic

It’s easy to fill your writing with jargon and fluff -- whether it’s a subject line or a white paper -- especially if you’re murky on the message. Here are a few tips for how to capture your members’ attention with only one line: 1. Keep it short. Don’t hide your message behind too many words.