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Getting Married to Membership May Require Engagement First

Idea Architects

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? community that people value and that our organizations market. Dec 2004 (1). Nov 2004 (3). Oct 2004 (1). Sep 2004 (4). Aug 2004 (4). Jul 2004 (2). Jun 2004 (3). May 2004 (5).

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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. Sue: Love the powerful way you framed this: becoming an agency for the sponsor and helping develop a strategy for them to realize their relationship goals. Dec 2004 (1).

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Best of the Web: February 2013

Association Adviser

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. With Facebook in 2004? MySpace in 2003? 14T5cIp #assnchat. Kent Lewis. iMedia Connection.

Georgia 60
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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Now I oversee the association’s publications, marketing and public relations.

Video 60
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Association Subculture: Why Being Anti-Indispensability is Pro.

Association Subculture

Its marketing on steroids. Ive had my membership since 2003 or maybe 2004. 2 comments: Kevin Whorton, Whorton Marketing & Research. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. marketing. (2). strategy. (5). Not necessarily.