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Best of the Web: February 2013

Association Adviser

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. MySpace in 2003? May 29-31, 2013 ASAE 2012 Marketing Membership & Communications Conference. Kent Lewis.

Georgia 60
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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

Monday, July 23, 2012. in order to generate extra revenues. on Monday, July 23, 2012. Sue: Love the powerful way you framed this: becoming an agency for the sponsor and helping develop a strategy for them to realize their relationship goals. Jul 2012 (11). Jun 2012 (12). May 2012 (13). Apr 2012 (13).