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SCD Group: Does print still work for association marketing.

SCD Group

Does print still work for association marketing & communications? So, I read with interest a Columbus (Ohio) Dispatch articl e saying that despite the prevalence of digital media, catalogs remain a huge part of retail business. homes last year, according to the Direct Marketing Association, and 89.6 million

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Two ads define storytelling for associations

SCD Group

An email from Ohio State alerting me to a 90-second Apple commercial featuring the Ohio State Marching Band started my thinking about this blog on association storytelling. Thus, I found two ads that demonstrate compelling storytelling that serve as great examples for association marketers and membership professionals.