.orgSource

MARCH 6, 2023

Is technology tying your audience in knots? ENA’s culture journey brought the group from a score of minus one in 2017 to a score of 40.5 Experiences like the following make Millennials and GenX, groups that associations are seeking to engage, consider even long-standing organizations with a dose of suspicion.

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Association Adviser

APRIL 27, 2018

Erin Sevitz: Working in the association world wasn’t really something I intentionally set out to do, but associations have been a significant factor throughout my career and even before. In college, I was part of the University of Florida Student Chapter of the American Marketing Association.

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Association Adviser

MARCH 16, 2017

What are some of the biggest accomplishments the association has achieved in the past 100 years? Kavanagh : GSAE, along with other societies of association executives around the country, has made big strides in professionalizing association management. We actually started collecting input from association CEOs in 2008.

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Reid All About it

JULY 12, 2019

Nikki Walker, Global Vice President of MCI Group’s Association Management & Consulting practice. User journey mapping is a valuable exercise to help improve user experience or conversion funnels for your association. Host: Unleashed Technologies. Presenter: Chad Hester, Solutions Architect at Unleashed Technologies.

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