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GiveMN 2012 Giving Day by the Numbers
Beth Kanter
DECEMBER 4, 2012
Based on our post-event survey of more than 9,000 individual donors, 67 percent heard about the event via email, 23 percent via Facebook, and 4 percent via Twitter. According to our survey, 41 percent of respondents said they “like” GiveMN or their favorite nonprofit or school on Facebook. Incentivize video creation and video sharing.
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