Sat.May 11, 2024 - Fri.May 17, 2024

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Gen Z Entrepreneurs: How Associations Can Attract & Support the Next Wave of Business Owners

WBT Systems

Gen Z has gusto. In an Adobe survey, 64% of them said they intend to start a business in the next three years. How will their entrepreneurial spirit affect your association and industry?

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Becoming Excellent at Post-Event Follow-Up: 5 Tested Tips

NXUnite

It can take six months or longer to plan a nonprofit event and market it effectively. Then, the event itself requires careful management and will inevitably face a few challenges. When it’s all said and done, an event planning team may be (understandably) ready for a break, but one final step is always needed: post-event follow-up. Follow-up is an indispensable aspect of donor engagement for solidifying supporter relationships after they’ve attended an event.

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Lost Members This Year? Here Are 3 Fixes for Associations

ISAE

Lost Members This Year? Here Are 3 Fixes for Associations Studies show that association membership is on the rise, a welcome change after rates fell dramatically during the pandemic. Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. However, there are a few factors that could be harming member engagement, retention, and overall growth.

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Measuring PR success: essential metrics for associations

The Association 100

In my recent Association Insights video , I dive into the crucial metrics for measuring PR success. It’s not just about media coverage; it’s the quality that counts. You can assess the reach and alignment with your target audience, plus the overall tone of the coverage. Engagement and sentiment on social media and online articles are also key indicators, showing public perception in real time.

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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Empower your board with media training

The Association 100

In this edition of my Association Insights video series , I address a crucial aspect of association management: the necessity of media training for board members. Often finding themselves as the spokespersons for your association, it’s vital that board members are well-prepared to handle media interactions with finesse. The video covers essential training techniques to ensure they communicate effectively, maintaining the association’s reputation and advancing its objectives.

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Increasing Member Engagement Through Events: Part II

Association Adviser

In this two-part series, we’re discussing how any association can utilize events to increase member engagement. As discussed in the previous post, member engagement stands as a cornerstone of success. One of the most effective means of bolstering member engagement is through the strategic planning and execution of events.

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10 Tactics to Increase Online Community Engagement

MemberClicks

With engagement. In-person and online community engagement are cornerstones of your success as an organization. The latter especially is critical in today’s digital age, but unfortunately, it is too often done wrong. From disorganized messaging to confusing landing pages to ineffective donation strategies, community engagement is a hot mess at many companies, corporations and nonprofits alike.

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How to Boost Engagement in a Struggling Community

Breezio

In the dynamic realm of online communities, revitalizing engagement is akin to nurturing a garden back to health. It requires a careful blend of strategy, creativity, and an unwavering commitment to the community's pulse. As the digital landscape evolves, so too must our approach to fostering connection and participation. In this guide, we delve into the heart of revitalization, exploring actionable strategies to breathe new life into a struggling online community.

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Sustainable Fundraising: Strategies for Long-Term Viability

NXUnite

Your mission statement is the ultimate declaration of what your organization stands for and hopes to accomplish in the long run. For instance, the American Heart Association’s mission is to “be a relentless force for a world of longer, healthier lives. As we move into the second century of our work, we are advancing health and hope for everyone, everywhere.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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The Rise (and Fall) of Twitter

Spark Consulting

And other social media platforms, for organizational use. Thanks to the efforts of my web firm, the Spark blog has posts that go back to 2008, when I first started association blogging at Thanks For Playing. Over the past six months or so, I’ve been reviewing ALL of them, deleting posts that are badly outdated (which led to the removal of 100 posts, about 43% of the total) and identifying posts that might benefit from updating and reposting, which I’ve been doing over the last severa

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Podcast: mastering tech partnerships

The Association 100

On the A100 podcast , Sharon Pare of HighRoad Solutions delves into the dynamics of forging successful tech partnerships. With her extensive background in MarTech and strategic planning, Pare offers invaluable advice on creating synergistic relationships between associations and technology vendors. She highlights the importance of alignment, transparency and adding mutual value, ensuring both parties benefit significantly.

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Q&A with Angela Kisskeys, President of Associations North: SheMoves Conference

Association Adviser

How did the SheMoves conference foster a sense of community and empowerment among its participants? SheMoves is about making waves creating change and harnessing the power within all. This event is where business meets brilliance.

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Cancer Group Launches Study of Black Women

Associations Now

The American Cancer Society hopes to gain insights from 100,000 respondents to better understand racial disparities around diagnoses and treatment. The American Cancer Society has launched a wide-scale national study to better understand trends around Black women and their cancer risks. VOICES of Black Women, announced by ACS on May 7 , intends to enroll 100,000 women across 20 states and Washington, D.C., in a 30-year survey.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Writing the Best Event Descriptions with Examples

MemberClicks

You don’t need to be sold on the value of an event, be it a nonprofit fundraiser, association conference, or series of workshops. That’s not the issue; the issue is how to create buzz to get people to that event with enthusiasm (and, hopefully, money to spend). That’s where event description examples come in. Descriptions are your first opportunity to snag your audience’s attention and begin to build interest – that, or your first opportunity to lose them, often never to retrieve those eyeballs

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Podcast: transforming associations with strategic leadership and global impact

The Association 100

On the A100 podcast , Chris Michaels, CEO of the American Association for Marriage and Family Therapy, shares transformative strategies for advancing global reach and advocacy in associations. Celebrating Mental Health Awareness Month, this episode delves into the launch of AAMFT’s Systemic Ethics Textbook, illustrating its profound impact on setting professional standards worldwide.

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Best Email Marketing Tips for Associations

YM Careers

Read this blog to learn the best email marketing tips that can help your association reach and engage its members. The post Best Email Marketing Tips for Associations appeared first on YM Careers by Community Brands.

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Google AI Overviews: What You Need to Know

Nexus Marketing

The big day’s finally here— Google recently announced that AI overviews (previously known as Search Generative Experiences or SGEs ) will be broadly rolled out to the public after months of testing with small audience segments. The SEO world has been buzzing and speculating about the impact of Google’s new AI features for a while now. There’s been a lot of excitement but just as much fear and anxiety.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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How to Apply for Grants: A Guide for Parks and Rec Orgs

Achieve

Perhaps you haven’t been meeting your fundraising goals. Or, maybe you’ve recently reviewed your financial statements and found that you need more funds for a renovation. Regardless of the reason behind your need for additional revenue, grants provide parks and recreation organizations an excellent opportunity to garner the money they need. However, grant applications aren’t as simple as asking supporters for donations.

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Analysis of State of Membership Organization Survey Results

Association TRENDS

The 2024 State of Membership Survey results are in, and they are telling. In this analysis we take a closer look at a few key points of data to extract additional insights into critical areas such as where work gets done by association professionals and the current status of association initiatives. Additionally, how are associations. The post Analysis of State of Membership Organization Survey Results appeared first on AssociationTRENDS.

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Culture Change Made Easy Book: Unraveling the Mystery of Culture Patterns

PROPEL

Culture Change Made Easy Book: Unraveling the Mystery of Culture Patterns [This is part of a series of posts introducing our new book, Culture Change Made Easy.] When we dive into the realm of organizational culture, what often emerges is a sense of complexity and, for many, confusion.

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Why CEOs Need to Plan Their Exits

Associations Now

Even the best execs can wear out their welcome. Smart CEOs create pipelines that build future leaders and successors. Don’t you think it’s time you quit? For many CEOs reading this, the answer is probably “not yet.” Though the average CEO tenure in the corporate world has stayed relatively steady in recent years , there is also a growing phenomenon of “forever CEOs,” those who’ve stayed in the job for a decade, or decades.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Once it’s lost, trust can be difficult to regain

Effective Database

Once it's lost, trust can be difficult to regain I recall hearing once long ago that trust is like a bank account with one distinct difference. If you think of telling the truth as one unit of savings, a lie counts as four units of spending.

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Upcoming Event: “The Price is Right: Helping Associations Find Financial Resilience”

AssociationChat

Tune in to Association Chat on May 20th for a crucial conversation with Dr. Michael Tatonetti on mastering pricing strategies to boost your association's financial resilience. Discover actionable insights to align your pricing with organizational values and drive success. Don't miss this opportunity to elevate your association's financial strategy! The post Upcoming Event: “The Price is Right: Helping Associations Find Financial Resilience” appeared first on Association Chat.

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Using a Badge Scanner for Conferences & Trade Shows

Expo Logic

Simplify event logistics and improve attendee engagement with badge scanners. Learn more about their benefits and implementation strategies at Expo Logic. The post Using a Badge Scanner for Conferences & Trade Shows appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic.

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orgCommunity Leadership ColLAB Gets to the HEART of Technology

.orgSource

There’s always a magnet for attention in the room–that individual surrounded by a group of eager listeners. Have you ever wondered what spark makes them special? Some people just understand how to click with others. They’re good at social skills like listening, empathy, and finding common ground. The same concept applies to organizations. The associations that capture an audience and keep them coming back for more, are the groups that connect with their members.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.