2009 Leadership Member Experience millennials 
Higher Logic
FEBRUARY 24, 2020
The Metal Treating Institute ( MTI ) is a nonprofit trade association built to support its members, companies in the heat treating business. It has 370 member companies across 40 U.S. MTI adopted an online community in 2009. 97% member retention rate. states and Canada. This is their digital transformation story.
Association Subculture
AUGUST 2, 2011
is the bane of association leadership. The WIFM idea is very well established and will continue to have a place in discussions regarding the value proposition we offer to member-citizens in associations. WIFM doesn’t apply to the totality of the association’s vision and mission or the member experience.
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