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How #GivingTuesday Can Help Your Nonprofit Reach PhilanthroKids or Generation Z Donors
Beth Kanter
OCTOBER 29, 2014
I’ve been a huge fan of GivingTuesday since I first heard about it back in September, 2012 during a conference at Stanford. Gen Z is already being branded as a welcome foil to the Millennials, born between 1980 and the mid- or late 1990s, who have been typecast as tolerant but also overconfident, narcissistic and entitled.
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