Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question
.orgSource
MARCH 6, 2023
ENA’s culture journey brought the group from a score of minus one in 2017 to a score of 40.5 Intention, transparency, good communication, and relevance are needed to maintain or restore trust. People want short-term opportunities they can easily opt into and out of. Trust is tied to value.
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