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Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits
Associations Now
DECEMBER 13, 2016
Cancer campaigns over the last 23 years, but this year the organization is hoping to bring the campaign to the national stage, according to Sharon Byers, chief development and marketing officer at ACS. Byers said ACS will be looking closely at how this campaign, which has specific revenue goals, connects with consumers.
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