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The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)
Higher Logic
OCTOBER 23, 2018
Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Of course, there are a few buckets of “association membership value” you can generally expect members want, such as professional development, networking, or certification in the industry.
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