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Listening to Elephants: 6 great reads for association executives
SCD Group
MAY 27, 2013
When you’re “selling” anything – imagine a pyramid of your “niche” market – 3% are buying now, additional 7% thinking about it, 30% not thinking about it, 30% not interested now, 30% definitely not interested ever. NOTE: I put this post in Helvetica rather than Georgia font. what do you think?).
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