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Location, Location, Location: Destination Drives Current and Future Attendance
Associations Now
FEBRUARY 13, 2015
According to the report, “ The Decision to Attend Study – Phase One ,” 82 percent of the more than 7,000 current and potential meeting attendees surveyed said that the destination definitely factors into their decision to go to a meeting. Bottom line, [people] attend on someone else’s dime and return on their own dime, which is significant.
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